Associate Vice President, Digital Marketing Strategy

Position Overview

Associate Vice President, Digital Marketing Strategy at a nationally acclaimed consulting firm in the management consulting industry. In this role, you will lead the development and execution of integrated digital marketing strategies across channels including email, paid search, social, SEO, and website optimization. You will also mentor a small team and drive the HubSpot strategy for automation, email marketing, and campaign management while analyzing performance data to continuously refine marketing efforts.

Key Responsibilities

• Responsibilities: Oversee and develop integrated digital marketing strategies across various channels.
• Execute campaigns encompassing email, paid search, social media, SEO, and website optimization.
• Mentor and lead a small team while managing the HubSpot strategy for automation and campaign management.
• Optimize the website for enhanced user experience and performance.
• Analyze performance data and recommend continuous improvements.

Required Qualifications

• Experience Required: 7-8 years in digital marketing and growth strategy.
• Education: Bachelor's degree is required.
• Advanced experience with HubSpot, along with familiarity in using CMS (WordPress), GA4, and PowerBI.
• Proven ability in digital channel planning and performance optimization.

Preferred Qualifications

• Experience in B2B, professional services, or nonprofit sectors is highly preferred.