Sales and Marketing Operations Specialist

Position Overview

We are seeking a Sales and Marketing Operations Specialist with a passion for building relationships and driving business growth. In this role, you will understand customer workflows, identify pain points, and offer Twist Bioscience's innovative technologies, services, products, and customized solutions. You will drive lead generation, customer/dealer engagement, and sales opportunities by working closely with the product specialist and sales team.

Key Responsibilities

• Generate, qualify, and nurture leads using specific TWIST standard operating procedures and tools, ensuring a steady pipeline in the synthetic biology and next generation sequencing space.
• Help generate and qualify leads in tier 3 & 4 customer segments, supporting opportunities that are closed individually or transferred to the sales team.
• Collaborate closely with the Product Specialist to nurture and convert leads into customers by demonstrating the value of Twist Bioscience's products and offerings.
• Establish and maintain strong relationships with key industry stakeholders, including customers and dealers.
• Provide technical assistance and educate customers on TWIST technology, including the use of eCommerce tools to enable transactions.
• Serve as a primary contact for dealers/customers by providing technical information, ensuring a seamless experience from initial outreach to conversion.
• Guide synthetic biology customers through the portfolio offerings and assist them in optimizing their sequences via the TWIST eCommerce system.
• Work with APAC marketing and ISS to identify and engage potential customers in the genomics and synthetic biology space.
• Collaborate with the marketing team to create targeted campaigns that enhance brand visibility and market penetration.
• Leverage multiple channels (digital marketing, networking, social media, events) to build a strong sales pipeline.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyze the success of marketing initiatives and sales data to develop insights and recommendations for optimization.
• Monitor and ensure data quality within the marketing database.
• Represent Twist Bioscience at industry conferences, trade shows, and customer sites to promote capabilities and engage potential customers.
• Provide insights on customer needs to assist in the development of marketing materials, brochures, presentations, and digital content.
• Work cross-functionally with internal teams to align offerings with customer requirements.
• Maintain detailed records of customer interactions and market feedback to refine sales approaches.
• Flexibility in working hours is required to support customers across various time zones.
• Perform other duties as assigned.

Required Qualifications

• BA/BS in biological sciences or related fields, or equivalent working experience.
• Strong analytical skills with experience in reporting and data analysis.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Extremely organized with excellent communication skills and a desire to improve processes.
• Bachelor's degree in biotechnology, Life Sciences, Business or a related field. Master's degree is preferred.
• Minimum 3-5 years of experience in a sales and marketing role, with at least 2 years in a technical role within biopharma, CDMO, or cell and gene therapy industries.
• Proven track record in lead generation, customer engagement, and sales conversion.
• Strong relationship-building and interpersonal skills.
• Ability to understand and analyze varying customer workflows and pain points to effectively position technologies, services, and products.
• Experience leveraging multiple channels and technologies (digital marketing, CRM tools, networking, social media, etc.) to generate leads.
• Experience in CRM tools and sales funnel management.
• Excellent communication, negotiation, and presentation skills.
• Ability to collaborate effectively with both the Product Specialist and Marketing team.

About Twist Bioscience

Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of the genomics revolution is the ability to write DNA.

At Twist Bioscience, we work in service of people who are changing the world for the better in areas such as health care, agriculture, industrial chemicals, and data storage. Twist Bioscience Corporation is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.