Vice President of Sales and Marketing

Position Overview

The Vice President of Sales and Marketing is a key executive leadership role responsible for driving strategic revenue growth, expanding market share, and developing high-performing sales and marketing teams. This leader will oversee the development and execution of strategic plans that align with iRent Everything’s business objectives, focusing on optimizing sales performance, strengthening brand presence, and cultivating relationships with federal agencies, event management partners, and high-value clients.

Key Responsibilities

• Sales Leadership:
  • Develop and execute a comprehensive sales strategy targeting federal, commercial, and event markets.
  • Lead, mentor, and scale a results-driven sales team focused on growth, retention, and profitability.
  • Build and maintain strong relationships with key federal procurement officials, contracting officers, and event industry partners.
  • Oversee government contracting processes (SAM, GSA schedules, bids, and compliance documentation).
  • Negotiate large-scale contracts and partnerships to maximize revenue and long-term business value.
  • Establish clear KPIs and performance metrics to ensure consistent sales achievement across all regions.
• Marketing Strategy:
  • Develop integrated marketing campaigns that promote the company's nationwide tent rental and logistics capabilities.
  • Lead branding initiatives to strengthen market visibility and competitive positioning.
  • Manage digital marketing, trade show participation, and PR strategies to support lead generation.
  • Oversee proposal development, marketing collateral, and content strategies aligned with business development goals.
  • Monitor market trends, competitor activities, and emerging opportunities in government and event sectors.
• Collaboration and Growth:
  • Partner with operations, finance, and logistics teams to ensure fulfillment capabilities align with sales commitments.
  • Drive innovation in customer engagement, pricing strategies, and service differentiation.
  • Represent iRent Everything and Rapid Response at industry conferences, federal contracting events, and trade associations.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 10+ years of progressive experience in sales leadership within tent rentals, event rentals, or related logistics industries.
• 5+ years of direct experience managing federal contracts (including RFPs, RFQs, and GSA processes).
• Proven track record of sales awards, top-tier performance rankings, or national recognition.
• Strong understanding of federal procurement processes, government bidding, and compliance standards.
• Exceptional leadership, negotiation, and communication skills.
• Data-driven decision-maker with the ability to manage multimillion-dollar revenue portfolios.

Benefits & Perks

• Compensation: Competitive base salary and performance-based incentives.
• Retirement: 401(k) plan with employer matching after 1 year of employment.
• Healthcare: Medical, dental, and vision coverage available upon eligibility.
• Life Insurance: Group life insurance plan.
• Time Off: Flexible PTO policy with 8 holidays.
• Professional Development: Opportunities for continuous learning and growth.