Marketing Generalist, Distribution and Execution

Position Overview

MFour, a fast-growing data and analytics technology company founded in 2011, is on a mission to democratize consumer insights for leading global brands such as Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowe’s. Using the nation’s most downloaded and highest-rated Apple-approved survey app, Surveys On The Go®, MFour transforms consumer research with accurate, validated responses. As the Distribution & Execution Marketing Generalist, you will drive the delivery of company messaging across digital channels, events, and collateral, ensuring effective promotion, clear distribution, and measurable impact.

Key Responsibilities

• Manage day-to-day website updates with a focus on performance, SEO hygiene, and analytics reporting.
• Execute and optimize paid media campaigns (Google, LinkedIn, Meta, etc.) to achieve strong ROI and align with demand goals.
• Support event execution—from trade shows to webinars—while managing budgets, timelines, and branded collateral.
• Oversee collateral inventory, version control, and adherence to brand standards across all marketing materials.
• Maintain and segment marketing lists to support compliance, growth, and targeted campaigns.
• Distribute approved content across digital and social channels in both static and video formats.
• Collaborate with internal teams and external vendors to deliver consistent, impactful marketing execution.

Required Qualifications

• Highly organized executor with strong project management skills.
• Technical proficiency with CMS platforms such as WordPress, HubSpot, and Webflow.
• Familiarity with SEO/GEO and analytics tools like Google Analytics and SEMrush.
• Strong working knowledge of ad platforms including Google Ads, LinkedIn Campaign Manager, and Meta.
• Ability to manage multiple distribution channels simultaneously.
• Experience using AI tools to accelerate workflow.

Benefits & Perks

• Compensation: $80,000 - $90,000 annually
• Health Benefits: Top-tier health benefits including medical, dental, vision, LTD, and life insurance
• Mental Health Benefits: Comprehensive mental health support
• Additional Benefits: Unlimited PTO, a work environment at the WeWork office in downtown Kansas City with an open space concept, team-focused atmosphere, and regular team bonding events and happy hours