Growth Marketing Manager - US

Position Overview

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management – eliminating the manual work that hinders real impact. As part of a global company with over 1,800 people, you will lead the strategy and execution of demand generation channels in North America, coordinating with regional teams to drive ambitious pipeline targets and elevate our brand presence following our exciting rebrand.

Key Responsibilities

• Lead mid- to upper-funnel digital marketing strategy across Paid Display, Video, Audio, Social channels and more in North America.
• Localize the global media approach by building partnerships with regional publishers, DSPs, and data providers to differentiate the brand and extend reach.
• Drive Paid Search strategy—shaping messaging, landing page experiences, and keyword focus to maximize demand capture.
• Collaborate with the Field Marketing Director to align marketing initiatives with sales, creating feedback loops from awareness through to pipeline outcomes.
• Own established channels like LinkedIn Ads while testing new channels such as Programmatic Display, Reddit, and Audio with a test-and-learn mindset.
• Partner with global Paid Media, Brand, and Creative teams to link upper-funnel storytelling with tangible performance metrics.
• Monitor campaign performance, extract insights, and continuously optimize for efficient video completions, brand lift, and consideration metrics.

Required Qualifications

• 5+ years of hands-on digital marketing experience, including at least 2 years in B2B SaaS.
• Proven understanding of the North American media landscape – familiar with publishers, DSPs, and data partnerships, and an intimate knowledge of US firmographics and local messaging.
• Experience designing and executing full-funnel B2B strategies that drive brand awareness, demand generation, and pipeline growth. Direct experience with Paid Search platforms (Google, Bing) is essential.
• Strong grasp of digital media buying, planning, and optimization, with an analytical mindset and competence in attribution, lead quality, and incrementality frameworks.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and negotiate with US publishers and partners.
• Proficiency with performance tracking/reporting tools (e.g., Looker) and familiarity with Salesforce, Marketo, or similar platforms.
• A strategic, curious thinker who is highly organized, detail-oriented, and comfortable with a hands-on operational approach.

Benefits & Perks

• Compensation: Base salary range of $85,000 - $100,000 per year plus stock options, with actual figures based on qualifications and experience.
• Competitive compensation and equity ownership in Perk.
• 20 vacation days and 12 public holidays to rest and recharge.
• Choice among three medical plans with company contributions and an HSA option for HDHP enrolment.
• Comprehensive benefit packages covering dental, vision, and a gym subscription.
• Life and disability policies starting from your first day, with options for voluntary buy-up plans.
• 401(k) plan with company matching contributions to plan for your future.
• Partner discounts on pet insurance for your furry friends.
• Annual Perk events including a spectacular summer party.
• Access to Spring Health for fast, comprehensive wellbeing support with therapy and coaching sessions.
• 12-16 weeks’ paid parental leave to focus on family.
• 16 paid volunteer hours per year to support your community.
• Up to 20 “Work from Anywhere” days per year for flexibility.
• A four-week, fully paid sabbatical after 5 years with the company.
• Relocation support to help you move closer to our hubs if needed.