Marketing & Communications Manager

Position Overview

The City's Parks & Recreation Department is looking for a forward-thinking Marketing & Communications Manager to lead a dynamic service unit dedicated to showcasing everything our parks, facilities, and programs have to offer. Under general direction, you will spearhead a specialized team responsible for developing, implementing, and delivering high-quality marketing, public relations, and promotional initiatives. As a key member of the leadership team, you’ll guide budgets, mentor staff, and ensure our message remains clear, cohesive, and inspiring – elevating both the Parks & Recreation brand and the City's overall image.

Job Location: Wentzville Rec Center (WREC) - Wentzville, MO
Position Type: Full Time
Education Level: 4 Year Degree/Bachelors

Key Responsibilities

• Deliver professional, positive, and respectful service to co-workers, residents, community members, and the public.
• Foster a productive and upbeat work environment that supports City and Department goals, policies, and initiatives.
• Lead, mentor, and develop team members – setting priorities, organizing workflows, and ensuring efforts align with organizational needs.
• Support a diverse system of parks, trails, natural areas, recreation facilities, and programs through innovative marketing and sponsorship development.
• Collaborate with staff to create engaging, brand-consistent content that highlights facilities, programs, and services.
• Develop and execute short- and long-range marketing plans to drive growth and expand public engagement.
• Prepare reports and studies to measure the economic impact and reach of marketing efforts.
• Perform professional media relations, marketing, and sponsorship sales duties.
• Write, design, and distribute promotional materials including brochures, news releases, articles, website content, newsletters, and social media messaging.
• Serve as the department's media liaison, managing inquiries and sensitive communications with professionalism and tact.
• Plan and execute special events, grand openings, promotional activities, and trade show presence.
• Lead advertising campaigns that support revenue-generating programs, events, facilities, and rentals.
• Solicit, secure, and manage sponsorships to strengthen program funding and community partnerships.
• Communicate effectively with City departments, leadership, and the public.
• Assist in developing the Fun Times quarterly recreation guide, including editing and managing production timelines.
• Coordinate media buys for major City events and key recreation programs.
• Track, analyze, and maintain guest and member satisfaction data.
• Support member recruitment through outreach, calls, emails, and on-site engagement.
• Provide technical expertise and problem-solving support to staff as needed.
• Manage multiple projects simultaneously with accuracy and creativity.
• Serve as spokesperson and primary contact for media interactions to ensure positive coverage.
• Build and maintain professional networks with park agencies, event venues, and industry partners.
• Assist in planning and implementing recreation or aquatic programs when needed.
• Perform related duties as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required.
• Additional experience in the field may be considered in lieu of a degree.
• Minimum of five years of Marketing and Digital Marketing experience required.
• Additional job-related advanced degrees or certifications may be considered in lieu of experience.
• Proven expertise in editing and writing for publications, websites, and marketing materials required.
• CPR and First Aid Certification required.
• Valid driver’s license required.

Preferred Qualifications

• Experience in creating a comprehensive marketing plan is preferred.
• Prior supervisory experience is preferred.

Benefits & Perks

• Compensation: $84,171.00 - $86,726.00 Salary/year
• Health, vision, and dental benefits
• Employer-paid life insurance and long-term disability
• Retirement pension
• 13 paid holidays, five personal days, vacation time, and sick time
• Tuition reimbursement
• Employee assistance program
• Discounted recreation center membership
• And much more