​Brand Strategy Advisor - Enterprise Brand Marketing

Welcome to Cigna

Welcome to Cigna, a global health service company dedicated to improving the health, well-being, and peace of mind of those we serve. We are seeking a highly motivated and experienced Brand Strategy Advisor to join our Enterprise Brand Marketing team. In this role, you will have the opportunity to develop and implement strategic brand initiatives that will shape and elevate the Cigna brand in the marketplace. As a key member of the team, you will collaborate with cross-functional partners to drive brand awareness, engagement, and loyalty among our target audiences. If you are a creative and strategic thinker with a passion for brand building, we invite you to apply for this exciting opportunity.

Your Responsibilities

• Develop and implement strategic brand initiatives to enhance and elevate the Cigna brand in the marketplace.
• Collaborate with cross-functional teams to define and execute brand strategy and messaging across all touchpoints, including advertising, digital and social media, events, and sponsorships.
• Conduct market research and analyze consumer insights to inform brand strategy and ensure alignment with target audience needs and preferences.
• Lead the development of brand guidelines and standards to ensure consistency and cohesiveness across all brand touchpoints.
• Work closely with creative teams to develop impactful and effective brand campaigns that drive brand awareness, engagement, and loyalty.
• Monitor and analyze brand performance metrics and identify opportunities for continuous improvement and optimization.
• Partner with internal and external stakeholders, including senior leadership, to align on brand objectives and secure buy-in for brand initiatives.
• Keep up-to-date with industry trends and best practices to inform brand strategy and ensure the Cigna brand remains competitive in the marketplace.
• Serve as a brand ambassador, promoting brand guidelines and standards across the organization and ensuring brand consistency.
• Act as a key advisor and subject matter expert on brand strategy and positioning, providing guidance and support to cross-functional teams as needed.

Equal Opportunity Employer

Cigna is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.