Content & Social Lead, BARK Air

Position Overview

Based in New York, NY, join BARK—a company that creates magic for dogs and their people—as a creative, hands-on content creator for BARK Air. In this role, you’ll capture real-time moments of dogs, humans, and crews both on the ground and in the sky, driving our social media presence and supporting creative projects that elevate our brand.

Key Responsibilities

• Capture, edit, and post original photo and video content for BARK Air’s social media channels.
• Manage day-to-day social presence on Instagram, TikTok, and other platforms.
• Conceptualize and create brand assets including pitch decks and marketing materials.
• Monitor cultural trends and content opportunities to inspire new creative ideas.
• Support light front-end website updates and assist with creative requests from across the team.

Required Qualifications

• 2–4 years in social media, content creation, or brand marketing roles.
• Demonstrated experience running brand or creator social accounts (please share handles or portfolio).
• Proven ability to shoot and edit original video and photography.
• Experience working on location and producing content on the fly.
• Excellent written and verbal communication skills with the ability to present creative ideas.
• Proficiency in mobile and desktop editing tools (CapCut, Lightroom, VSCO, Canva, Adobe Creative Suite, etc.).
• Strong visual and aesthetic sensibility with an eye for brand alignment.
• Familiarity with web CMS platforms like Webflow or Squarespace.
• Self-starter who thrives in ambiguity and loves to make ideas real.
• Must love dogs.

Preferred Qualifications

• Experience in a fast-paced or startup environment.
• Experience using AI tools and a passion for shaping the future of artificial intelligence.
• Basic familiarity with digital marketing and social performance metrics.

Benefits & Perks

• Compensation: Base salary range $80,000–$90,000; eligible for equity.
• Health insurance for both you and your pup.
• 401k plan.
• Wonderful team lunches and cold brew on tap.
• Access to a dog you can pet anytime.
• Opportunity to work on innovative projects including advancements in artificial intelligence.