Marketing Manger

Position Overview

At Sweet Paris Crêperie & Café, an ultra-popular restaurant brand specializing in sweet and savory crêpes, hot drinks and more, we pride ourselves on a team that motivates and celebrates one another. We offer a fun and rewarding environment where every associate is valued and experiences both personal and professional growth. As a passionate, highly driven, and intellectually curious Marketing Manager, you will develop and implement multi-channel communication and marketing initiatives at both the corporate and franchise levels. Your role will involve crafting innovative social media campaigns—including photography and videography content—that drive high engagement, traffic, and sales at all Sweet Paris locations, while supporting our ambitious growth objectives.

Key Responsibilities

• Develop and implement integrated marketing and communication strategies across digital and traditional platforms.
• Create, manage, and optimize engaging social media campaigns including photography and videography content.
• Drive guest engagement by executing campaigns that boost traffic and sales at all Sweet Paris locations.
• Oversee campaign performance, analytics, and reporting to ensure alignment with growth objectives.

Required Qualifications

• 2-4 years of marketing experience in the restaurant franchising industry.
• Proven expertise in digital marketing and creating effective social media ad campaigns.
• Strong organizational, interpersonal, communication, and presentation skills.
• Ability to manage multiple projects with minimal oversight in a fast-paced environment.
• Proficiency with Adobe Photoshop, Canva, and experience in email & text marketing.
• Innovative thinker with strong analytical skills and a results-driven mindset.
• Experience with planning and organizing events.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, graphic design or advertising.
• Master’s degree in marketing is preferred.

Benefits & Perks

• Competitive pay
• Comprehensive Medical, Dental, Vision and supporting benefits package
• Paid Parental Leave
• Generous PTO
• Great company culture
• Fun, energetic and rewarding work environment