Marketing Manager - Technical

Position Overview

Marketing Manager – Technical NA

Location:

We are seeking a results-driven marketing professional to join a dynamic, collaborative North America marketing team. You will drive growth, increase brand awareness, manage product life cycles—including launching new products—and support internal and external sales teams for our dental laboratory portfolio.

Key Responsibilities

• Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results.
• Adhere to the corporate code of conduct.
• Recruit, select, onboard, and train new employees.
• Lead and execute performance management activities including DIALOG sessions and performance improvement plans.
• Foster a high-performance team culture aligned with company values and the quality management system.
• Demonstrate complete knowledge of the dental laboratory products and their applications.
• Own and manage the entire product lifecycle in alignment with North American strategy—from product inception to phase-out.
• Drive regional product launch planning in collaboration with global business units, including timelines, positioning, and cross-department readiness.
• Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs.
• Define launch KPIs and track market adoption and revenue goals post-launch.
• Develop and manage the annual marketing budget ensuring alignment with business priorities and ROI.
• Collaborate with Sales and Finance to develop and refine sales forecasts for existing and new products.
• Monitor financial performance of products and make strategic recommendations for improvement.
• Analyze the commercial impact of marketing activities and report on key financial indicators.
• Champion integration of the Voice of Customer (VOC) into product development, launch planning, and ongoing strategy.
• Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities.
• Collaborate with Product Management to integrate customer and market insights into global product development.
• Develop customer personas and segment-specific messaging strategies based on VOC data.
• Work with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature.
• Coordinate advertising/media plans and public relations activities.
• Collaborate with the Education department to develop course content and internal product training programs.
• Align with Technical Sales teams to develop and implement sales enablement tools and strategies.
• Present products to customers and provide internal training as the subject matter expert.
• Engage with external partners, key opinion leaders, and distributors to ensure alignment on product and marketing initiatives.
• Develop and report on marketing performance metrics including campaign ROI, lead generation, product sales, and customer engagement.
• Analyze market research data to identify actionable trends and inform business strategy.
• Present product and market updates to internal stakeholders, leadership, and external partners as needed.

Required Qualifications

• Bachelor's degree (BS or BA) in Marketing, Business, Management, or a related field.
• Minimum 5+ years’ experience in product or marketing management; experience in the dental or medical device industry is preferred.
• Strong financial and business acumen with the ability to interpret sales, forecasting, and profitability metrics.
• Demonstrated experience with product launches, marketing planning, and cross-functional project management.
• Excellent communication, analytical, and interpersonal skills.
• Proficient in Microsoft Office Suite and CRM/marketing automation platforms.
• Ability to travel (domestic and international) as needed (approx. 20–30%).

Preferred Qualifications

• Master's degree (MBA or relevant concentration) is preferred.

Benefits & Perks

• Compensation: Starting at $85,000 annual with additional performance incentives.
• Dynamic and collaborative work environment with opportunities for professional growth.
• Inclusive, diverse, and supportive company culture.
• Equal Employment Opportunity with a commitment to reasonable accommodations.