Performance Marketing Manager

Position Overview

At Rhapsody, we develop interoperability platforms that seamlessly move healthcare data—such as patient encounter details, lab results, and billing information—to improve patient care. As the Manager, Performance Marketing, you will lead campaign activation, optimization, and reporting across all channels. You’ll ensure our campaigns reach the right audiences, perform efficiently, and generate insights that drive strategy and future investments.

Key Responsibilities

• Own marketing analytics and monthly reporting across all channels; proactively surface insights and recommend data-driven optimizations to improve ROI and increase qualified pipeline.
• Activate and manage campaign execution across search, display, social, content syndication, and community-based platforms by partnering with internal teams and external vendors.
• Manage relationships with key media vendors including Google Ads, LinkedIn, Pipeline360, and our paid search contractor—serving as the primary point of contact for campaign activation, performance reviews, lead pacing, and vendor coordination.
• Collaborate with the Demand Generation Manager to translate strategy into precise channel activation plans.
• Own and maintain target account lists to ensure alignment with sales and marketing goals and a seamless campaign integration.
• Support Pardot campaign setup, UTM creation, and tracking infrastructure to ensure accurate attribution and performance insights.
• Maintain campaign reporting dashboards in Salesforce, Google Analytics, CaliberMind, and other tools; provide regular insights and recommendations for optimization.
• Own campaign performance metrics—including CAC, ROAS, CPL, and pipeline contribution—and provide actionable recommendations for continuous improvement.
• Track campaign spend, performance pacing, and ROI against budget and pipeline goals.
• Identify technical improvements in how we measure and scale marketing programs.

Required Qualifications

• 5-8 years of experience in performance marketing, paid media, or campaign operations roles.
• Experience managing vendors, media buys, and digital campaign execution.
• Expertise in Salesforce, Pardot (or equivalent MAP), Google Analytics, and campaign tracking/reporting tools.
• Strong analytical mindset with the ability to distill data into actionable insights.
• Ability to work cross-functionally and communicate effectively with marketers, sales teams, and vendors.
• Experience managing target account lists and supporting campaign execution, including some ABM initiatives.
• Experience in health tech, SaaS, or enterprise marketing.
• Embrace AI-enhanced workflows by leveraging AI tools (e.g., ChatGPT, GitHub Copilot) to increase efficiency and improve decision-making.

Benefits & Perks

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities