On Site Marketing Manager

Position Overview

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team that cares not just about the work we do – but also about each other. As part of Cat Digital, the digital and technology arm of Caterpillar Inc., you will leverage advanced analytics, AI capabilities, and cutting‐edge digital solutions to help build stronger, more sustainable communities. In this role as a People Leader within the eCommerce Product Management team, you will define the vision and drive Caterpillar’s On Site Marketing strategy by leading a team of product managers and specialists. You will shape our eCommerce content management and promotional ecosystem, ensuring seamless, scalable, and personalized digital experiences that support our aggressive growth goals.

Salary: $147,760.00 - $240,110.00

Key Responsibilities

• Lead and Develop Team – Build, mentor, and inspire a high-performing team of product managers and business analysts while driving the adoption of agile practices and fostering a culture of collaboration.
• On Site Marketing Product Strategy & Roadmap – Define and own the product vision and roadmap for HCL CMC and Uniform DXP capabilities to align product initiatives with business objectives and market trends.
• Stakeholder Collaboration – Partner with engineering, UX, marketing, and business teams to deliver high-quality solutions and effectively communicate product updates, timelines, and KPIs to leadership.
• Platform Expertise – Leverage technologies such as HCL Commerce, Feed Manager, Hightouch, CMC, and Uniform DXP to enhance content modeling, localization workflows, and multi-storefront integration.
• Customer-Centric Approach – Gather and analyze customer feedback, usage data, and market insights to drive initiatives that improve the digital experience, conversion rates, and operational efficiency.
• Performance Management – Set clear objectives, monitor team and product KPIs, and streamline processes to reduce friction and enhance overall customer value.

Required Qualifications

• Decision Making: Knowledge of the decision-making process and associated tools to analyze situations and reach productive outcomes.
• Effective Communications: Understanding of communication concepts, tools, and techniques to effectively transmit, receive, and interpret ideas and information.
• Software Product Business Knowledge: Experience with the business aspects and operations of software products, including managing install bases and product vision.
• Software Product Technical Knowledge: Ability to design, configure, and integrate technical aspects of software products.
• Marketing Strategy: Knowledge of market research, segmentation, and channel strategies to develop and implement effective marketing objectives and tactics.

Preferred Qualifications

• Ability to translate customer needs and market insights into actionable digital requirements.
• Experience with eCommerce Content Management tools, Digital Experience Platforms, and digital marketing tools with at least two years of experience in an eCommerce function.
• Experience managing projects using Agile software tools such as Microsoft Azure DevOps, JIRA, or Aha.
• Product Owner certification (CSPO from Scrum Alliance).
• Experience working with an onshore/offshore team model and a demonstrated ability to empower teams.
• Experience as a product manager and in an eCommerce management system role.
• Hands-on experience with Uniform DXP and familiarity with headless architecture, HCL CMC, and promotional engines.
• Experience with website analytics tools such as Google Analytics and Google Tag Manager, as well as Feed Manager and shopping channels like Google, Bing, and Facebook marketplace.
• Bachelor’s degree in computer science, information systems, digital marketing, communications, engineering, or a related field; or equivalent working experience.

Benefits & Perks

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees