Sr Marketing Strategist WFH

Position Overview

Join HealthTrust Workforce Solutions as a Senior Marketing Strategist (WFH). In this role, you will be instrumental in driving brand consistency and executing digital marketing campaigns across various channels. You will work closely with cross-functional teams to develop brand guidelines, create engaging content, and implement strategic initiatives that enhance the overall patient experience. If you are passionate about branding, digital marketing, and collaborative strategy, this position offers an exciting opportunity for both personal and professional growth.

Key Responsibilities

• Brand Management: Develop and maintain brand guidelines to ensure a cohesive identity across all platforms.
• Oversight & Team Collaboration: Lead and support in-office teams, serving as the primary escalation point and collaborating with the VP of Marketing.
• Content Creation: Contribute to the production of brand-specific content including graphics, visuals, social media posts, and written materials.
• Market Research: Conduct industry, competitive, and customer research to keep the brand best-in-market.
• Brand Audits: Monitor and review all brand touchpoints, identifying inconsistencies and recommending improvements.
• Strategy Development: Design and implement comprehensive digital marketing strategies with a focus on personalized customer journeys and data-driven approaches.
• Campaign Execution: Oversee the planning, execution, and performance analysis of integrated online and offline marketing campaigns.
• Reporting: Track, report, and analyze the effectiveness of branding initiatives and provide actionable insights.
• Collaboration: Work with various internal and external stakeholders to ensure brand efforts align with overall business strategies.

Required Qualifications

• Proven experience in marketing, brand management, or a similar role.
• Strong understanding of digital marketing and branding principles.
• Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot).
• Proficiency in preparing presentations using PowerPoint.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities and the ability to multitask in a fast-paced environment.
• Creative thinking with keen attention to detail and a commitment to brand consistency.
• Knowledge of the healthcare industry and/or staffing is a plus.
• Education: Bachelors degree in Marketing, Advertising, Business, or a related field.
• Experience Required: 3 to 4 years of related experience.

Benefits & Perks

• Comprehensive medical coverage including prescription, behavioral health, telemedicine services, and free AirMed medical transportation.
• Additional options for dental, vision, life, and disability coverage; flexible spending accounts; supplemental health protection plans; auto and home insurance; identity theft protection; legal counseling; long-term care; moving assistance; and pet insurance.
• Free counseling services and resources for emotional, physical, and financial well-being.
• 401(k) Plan with a 100% match on 3% to 9% of pay based on years of service.
• Employee Stock Purchase Plan offering 10% off HCA Healthcare stock.
• Family support benefits including fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder, and pet care, home and auto repair, event planning, and more.
• Consumer discounts through Abenity and Consumer Discounts.
• Retirement readiness, rollover assistance services, and preferred banking partnerships.
• Education assistance including tuition support, student loan assistance, certification support, and dependent scholarships.
• Colleague recognition program.
• Time Away From Work Program offering paid time off, paid family leave, and both long- and short-term disability coverage.
• Employee Health Assistance Fund providing free employee-only coverage based on income eligibility.