Brand Marketing Manager Washington

Position Overview

We are seeking a Brand Marketing Manager to strengthen Amtrak's brand by translating strategy into clear, actionable marketing frameworks. Location: Washington. As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. Our values of “Do the Right Thing, Excel Together and Put Customers First” and core capabilities such as Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security are fundamental to our success. In this role, you will advance Amtrak's brand transformation and enhance customer experience through unified storytelling and strategic brand governance.

Key Responsibilities

• Translate brand strategy into actionable plans, including briefs, messaging direction, content guidance, and frameworks that drive consistent brand expression across channels.
• Advance cross-functional alignment by collaborating with internal partners to ensure brand positioning, customer experience priorities, and identity standards are reflected across campaigns, digital experiences, and service communications.
• Manage brand governance, including the development and maintenance of brand guidelines, verbal and visual identity systems, messaging pillars, and content standards.
• Oversee brand tools and programs, including brand asset libraries, training sessions, and brand enablement resources to support consistent application across the organization.
• Support merchandising and licensing programs by evaluating product fit, ensuring brand and legal compliance, coordinating vendor partnerships, and contributing insights that strengthen brand equity and customer engagement.

Required Qualifications

• Bachelor’s Degree or equivalent: combination of education, training, and/or relevant experience.
• 7 years of relevant experience: brand, marketing, creative management, or communications experience.
• Strong communication skills: written and verbal with the ability to guide stakeholders and ensure consistent application of brand standards.
• Ability to frame complex initiatives: clearly to drive cross-functional alignment and shared understanding.
• Project management skills: solid skills to manage multiple work streams, deadlines, and priorities.
• Strong analytical skills: to evaluate brand performance, identify trends, and provide meaningful insights.
• Knowledge of brand governance: identity systems, licensing practices, and intellectual property requirements.
• Proactive mindset: with strong attention to detail and the ability to recommend and implement improvements.
• Self-starter: who works independently while collaborating effectively across teams.

Preferred Qualifications

• 9 years of relevant experience: brand, marketing, creative management, or communications experience.
• Experience with complex organizations: working within a matrixed or complex organization.
• Experience with brand governance: identity systems, or licensing/merchandising programs.
• Familiarity with industries: transportation, hospitality, or service‑driven industries.