Strategic Marketing & Communications Manager

Position Overview

The Arlington Economic Development (AED) Department is seeking a Strategic Marketing & Communications Manager to strengthen storytelling, messaging, and a consistent voice across multiple divisions. This role will develop and implement internal and external communication strategies to elevate AED’s impact and support business growth in Arlington, VA.

Key Responsibilities

• Develop strategic content for written and verbal communications that aligns with AED's mission.
• Create messaging and communications for the department Director and Senior Leadership Team, including speech writing, talking points, and presentations.
• Build relationships with various stakeholders to enhance engagement, awareness, and understanding through events and targeted outreach.
• Develop and implement a public relations strategy to promote Arlington as a premiere destination for business, travel, and culture.
• Create marketing materials such as brochures, flyers, advertisements, website content, and e-newsletters to support strategic objectives.
• Serve as a spokesperson and manage media relations in accordance with AED’s brand and style guidelines.
• Collaborate with subject matter experts to guide marketing content strategy and messaging.
• Develop metrics and reporting to track the performance of communication efforts.
• Perform other job-related duties as assigned.

Required Qualifications

• Education: Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Experience Required: Significant experience developing and managing marketing and communications programs, including media relations work.
• Substitution: Additional directly related experience can substitute for the education requirement.

Preferred Qualifications

• Experience in senior-level marketing, including marketing destinations to business and travel communities.
• Background in economic development, business investment, urban planning, or real estate.
• Expertise in public relations outreach and writing, with proficiency in the Associated Press style.
• Experience in social media content writing and administration.
• Experience with web content writing within a content management system.

Benefits & Perks

• Location: Arlington, VA
• Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. (Hybrid office policy: in office at least three days per week)
• Benefits: Competitive salary and a comprehensive benefits package including a Defined Benefit (pension) plan.