Director of Customer Lifecycle Marketing

VirtualVocations4 months ago
Chicago, IL, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Director of Customer Lifecycle Marketing.

Key Responsibilities

  • Redesign customer lifecycle journeys for a personalized experience across all brands and platforms
  • Establish a cohesive lifecycle strategy that aligns messaging and engagement across various channels
  • Drive measurable improvements in customer retention and churn reduction across the portfolio

Required Qualifications

  • Minimum of 8 years of experience in lifecycle marketing, CRM, or customer engagement roles
  • Deep expertise in CRM platforms and email marketing
  • Proven ability to operate strategically while executing in a fast-paced environment
  • Strong collaboration skills with experience influencing cross-functional partners
  • Authorized to work in the United States without sponsorship

Required Skills

Personalized Customer Experience
Customer Lifecycle Marketing
Churn Reduction
Customer Retention
Cross-functional Collaboration
Email Marketing
CRM Platforms
Strategic Planning