Director of Customer Lifecycle Marketing
VirtualVocations4 months ago
Chicago, IL, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Director of Customer Lifecycle Marketing.
Key Responsibilities
- Redesign customer lifecycle journeys for a personalized experience across all brands and platforms
- Establish a cohesive lifecycle strategy that aligns messaging and engagement across various channels
- Drive measurable improvements in customer retention and churn reduction across the portfolio
Required Qualifications
- Minimum of 8 years of experience in lifecycle marketing, CRM, or customer engagement roles
- Deep expertise in CRM platforms and email marketing
- Proven ability to operate strategically while executing in a fast-paced environment
- Strong collaboration skills with experience influencing cross-functional partners
- Authorized to work in the United States without sponsorship
Required Skills
Personalized Customer Experience
Customer Lifecycle Marketing
Churn Reduction
Customer Retention
Cross-functional Collaboration
Email Marketing
CRM Platforms
Strategic Planning