ADMINISTRATIVE SPECIALIST- MARKETING AND DESIGN LEAD (UNCLASSIFIED)

Job Description

The Marketing and Design Lead will design and execute the strategic marketing plan that supports the mission and goals of the City of Cincinnati. We are seeking a creative, enterprising, collaborator to develop marketing strategies that support city initiatives, programs and services. This individual will be expected to engage marketing strategies across multiple platforms and produce graphic and visual design aspects. This individual must align and collaborate with key partners to ensure cohesive communication and marketing strategy implementation.

The Marketing and Design Lead will be part of the City Manager’s Office and report to the Director of Communications.(Illustrative only. Any one position may not require all of the listed KSAs nor do the listed examples include all the KSAs which may be required.)

Knowledge of:

• Marketing strategies and plan development
• Data and insight tools to craft strategies and monitor trends
• Digital marketing management
• Brand management
• Principles and practices of graphic design, branding, marketing, advertising, production, environmental graphic design, and signage.
• Photography, art, Canva, InDesign, related design software.
• Typography and/or overall layout design using typefaces. Materials used in printing projects; materials for signage and environmental graphic design projects.
• Use of color profiles and color management systems - including PMS, CMYK, HEX, etc.

Skill to:

• Strategic thinking with attention to detail
• Ability to translate complex information into clear public messaging
• Strong writing, editing and project management
• Strong interpersonal skills and ability to work across departments
• Use a PC computer and a variety of design software; learn new design software. Use a variety of manual artistic/design tools in performance of duties.
• Use a digital camera; take and edit pictures; write and design with text and utilize imagery in various layouts and projects.

Ability to:

• Develop and implement marketing campaigns to promote city programs, services and events leveraging paid, earned, shared and owned media strategies.
• Build relationships across the organization and coordinate with agencies and broader partners to expand campaign reach.
• Participate in a variety of graphic, visual, multi-media, and environmental graphic design projects.
• Communicate clearly and concisely; visually, orally and in writing.
• Meet deadlines and manage multiple projects at once.
• Establish and maintain effective working relationships with those contacted in the course of work including City officials and the general public.
• Work within brand guidelines to create new material while keeping with the brand standards as required.

Examples of Work Performed

(Illustrative only. Any one position within this classification may not include all of the duties listed nor do the listed examples include all of the tasks which may be performed.)

• Design and implement marketing campaigns
• Collaborate across departments to develop marketing strategies
• Work on various design projects as assigned.
• Produce preliminary designs and sketches under the direction of a supervisor; review with design team and client; modify designs as appropriate; create mock-ups; refine and finalize designs.
• Produce electronic art for reproduction purposes, using a PC computer, or manual methods; obtain necessary content. photos, text. data, and imagery.
• Attend project planning meetings with supervisors, design team members and other professionals.
• Conduct research as assigned.
• Maintain current knowledge of design methodologies, techniques, systems, fabrication substrates, and printing process used in above.
• Oversee printing and fabrication of assigned projects.
• Set-up of high resolution, print-ready, electronic art for production (includes bleeds, crop marks, pagination), using appropriate computer applications - utilizing imagery/photos, text/fonts, colors
• Assist those contacted in the course of duty in an effective, efficient and professional manner.
• Perform related duties as assigned.

Additional Information

RESUME MUST BE ATTACHED

Each applicant must have a Bachelor's Degree from an accredited college or university in Marketing, Public Relations, Communications, or a related field. At least three (3) years of professional marketing and design experience, including experience managing digital marketing platforms and content management systems. Submission of a professional portfolio is required with the application.

Preferred Experience

Five years of the above stated experience preferred.

Military Education & Experience Evaluation

Military education and experience may be substituted for college level course work at the lower and upper division baccalaureate and graduate levels and apprenticeship training at the vocational certificate level on a case-by-case basis, based on the American Council on Education (ACE) Military Guide recommendations.

Background Investigation

A criminal background investigation will be conducted for this position (according to Civil Service Commission Rule 15 – Sensitive Classifications/Positions and the Critical Infrastructure Protection Act of 2001 and the Patriot Act). The purpose is to detect security risks and prevent security threats posed by potential employees.

U.S. Citizenship

All positions with the City of Cincinnati require that each applicant be a citizen of the United States or have a valid permanent resident card at the time of appointment (date of hire).

Environmental Conditions

Predominately indoor studio/office environment; exposure to computer screens; some outdoor work required; exposure to extremes in weather conditions.

Physical Conditions

Duties require maintaining physical condition necessary for sitting, standing and walking for prolonged periods of time; light lifting and carrying; general manual dexterity required; ability to see well and distinguish colors required

Supervision Exercised

None