Property Marketing Specialist

Position Overview

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will lead a regional team in developing and executing marketing strategies to help commercial real estate owners promote their assets to prospective occupants and brokers. A master marketer and prolific storyteller, you will independently conceptualize campaigns and promotional materials while demonstrating strong leadership and strategic thinking. Note: Although this role is posted remotely, candidates are preferred to be located near a CBRE office with an expected in-office presence 2-3 times a week.

Key Responsibilities

• Build meaningful relationships with sales teams and clients to determine accurate marketing strategies for listings.
• Develop and present sample materials and go-to-market strategies for large pitches, clearly articulating the value-add of CBRE Calibre Creative Group.
• Build, implement, and track marketing plans and budgets for premier listings and clients including objectives, timelines, costs, and media buys.
• Ideate and present property marketing strategies and plans internally to sales teams and externally to clients for feedback and approval.
• Stay current on the latest marketing strategies, tactics, and technologies to apply innovative approaches to campaigns.
• Serve as the centralized subject matter expert on property marketing strategy, including process, technology adoption, and KPIs.
• Lead multiple projects simultaneously with limited direction.
• Champion career development of team members and drive continual improvement of deliverables.
• Prepare and present monthly and quarterly marketing reports for management and clients, identifying areas for optimization and strategic pivots.
• Offer support on special projects as needed.

Required Qualifications

• At least 5-8 years of relevant experience in marketing or a related field, or a combination of education and experience.
• Strong ability to empower and negotiate effectively with key employees, top management, and client groups.
• Proven skill in writing reports, manuals, speeches, and articles with a distinctive style.
• Adept at solving complex problems and handling a variety of options in challenging situations.
• Leadership skills to motivate teams and achieve operational targets across multiple disciplines.
• In-depth knowledge of Microsoft Office products coupled with basic familiarity with Adobe products.
• Excellent organizational skills combined with an advanced, inquisitive mindset.
• Intermediate math skills with the ability to calculate complex figures such as percentages and financial metrics.

Preferred Qualifications

• Bachelor's Degree is preferred.
• Experience in staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance is preferred.
• Familiarity with the commercial real estate industry is an advantage.

Benefits & Perks

• Compensation: $90,000 - $135,000 annually plus a discretionary bonus based on CBRE’s benefit program.
• 401(K)
• Dental Insurance
• Health Insurance
• Life Insurance
• Vision Insurance