Copywriter Brand Journalist

KWSM8 months ago
Atlanta, Georgia, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

At KWSM – a full-service digital marketing agency with offices in Orange County, CA; San Diego, CA; and Atlanta, GA – we are seeking a passionate Copywriter/Brand Journalist with a story-first mindset. In this role, you will create engaging blog posts, website content, social media posts, PR materials, and newsletters that resonate across platforms. You will join a driven team that values creativity, strong communication, and a collaborative spirit while enjoying a flexible, hybrid schedule with a unique 9/80 work schedule offering every other Friday off.

Key Responsibilities

  • Maintain a strong understanding of diverse media platforms and tailor copy for maximum impact.
  • Research industry news and trends to inform content strategy and identify compelling story angles.
  • Conduct interviews with varied sources to gather information and impactful quotes.
  • Write engaging copy and captions for multiple formats including social media graphics, reels, and videos.
  • Produce high-quality content (e.g., news articles, blog posts, scripts) optimized for SEO best practices.
  • Collaborate on sourcing and conceptualizing visuals that enhance the written content.
  • Review and provide feedback on video/audio content to ensure clarity and alignment with project goals.

Required Qualifications

  • Bachelor’s degree in Journalism, English, or equivalent work experience.
  • Proficiency with WordPress, MailChimp (or similar platforms), and major social media channels.
  • Strong copywriting skills with the ability to adapt voice and tone for varied audiences.

Preferred Qualifications

  • Experience writing for various digital formats and collaborating on multimedia projects.

Benefits & Perks

  • Enjoy a flexible, hybrid schedule with 3 days in the office and 2 days remote.
  • Experience a unique 9/80 work schedule with every other Friday off.
  • Health insurance, 401K, paid vacation, and 11 paid holidays annually.
  • Opportunities for internal promotion, mentoring, professional development, and leadership growth.

Required Skills

WordPress
Digital Marketing Strategy
Interviewing
Storytelling
Copywriting
Social Media Management
SEO
Brand Journalism
Content Creation
MailChimp