Global Marketing Communications Content Specialist

Axalta Coating Systems8 months ago
Philadelphia, Pennsylvania, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Global Marketing Communications Content Specialist

Position Overview

In this role, the Global Marketing Communications Content Specialist will be responsible for creating clear, compelling content that supports internal and external communications, customer engagement, and partner alignment. This individual will develop and refine messaging across multiple channels – including email, web, social media, and lead generation campaigns – to ensure consistency, clarity, and strong brand impact.

Key Responsibilities

  • Draft, edit, and proofread a wide range of communication materials, including internal announcements, customer updates, e-news, press releases, and partner communications.
  • Write and optimize content for digital channels such as websites, landing pages, and social media platforms.
  • Collaborate with marketing communications teams to craft engaging content for lead generation campaigns (emails, ads, and gated content).
  • Assist in creating communication plans to support business initiatives.
  • Coordinate with design and digital teams to align messaging with visual assets and ensure a consistent cross-channel experience.
  • Ensure all communications adhere to the established brand voice, tone, and messaging guidelines.
  • Manage and maintain content calendars for internal and external channels.
  • Track performance of communications and campaigns, applying insights to improve engagement and outcomes.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 2-5 years of experience in marketing communications, corporate communications, or similar roles.
  • Exceptional writing, editing, and proofreading skills.
  • Ability to simplify complex ideas and tailor messages to varied audiences.
  • Proven experience writing for press releases, websites, social media, email marketing, and/or campaign content.
  • Comfortable managing multiple projects and meeting deadlines in a fast-paced environment.

Preferred Qualifications

  • Experience in B2B, technology, or industrial sectors.
  • Working knowledge of SEO and digital content best practices.

About Our Company

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. Serving markets through our two segments, Performance Coatings and Mobility Coatings, we deliver solutions in over 140+ countries and coat 30 million vehicles per year. We have ambitiously set a 2040 carbon neutrality goal among other sustainability initiatives, and we take pride in partnering with our clients to optimize their businesses and achieve their goals.

Required Skills

Social Media Management
Proofreading
Content Strategy
Editing
Campaign Management
Copywriting
Content Creation
Digital Marketing
SEO