Digital Marketing & Automation Specialist

Position Overview

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience. The primary responsibilities of this role are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. Reporting to the Digital Marketing & Analytics Manager, you will assist with managing and optimizing digital content across various channels and work with business line managers to develop effective marketing automation strategies.

Key Responsibilities

• Marketing Automation: Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing and track workflow performance to generate actionable insights.
• Digital Marketing & Analytics: Assist in planning and executing all web, SEO/SEM, email, and display advertising campaigns, including performance measurement and reporting.
• Content & Design: Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize messaging for increased engagement.
• Marketing Research: Identify digital marketing trends and insights, and assist in optimizing digital marketing spend based on findings.
• Customer Statements: Manage custom statements for personal and business customers by scheduling statement messages and custom digital inserts through monthly statements.
• Other Duties: This description is not all-inclusive; additional duties may be assigned as needed.

Required Qualifications

• 3 years of experience in marketing automation and digital marketing, preferably within a financial institution.
• Expertise in using marketing automation tools such as Eloqua and experience creating automation workflows.
• Proficiency with diverse digital and online marketing tools, trends, digital advertising, SEO/SEM, and campaign performance analytics.
• Analytical mindset with the ability to interpret data and make informed recommendations.
• Experience with Content Management Systems (CMS) and understanding of bank regulations and compliance for email and digital advertising.
• Strong written communication skills and expertise in Microsoft applications.
• Current knowledge of communication options with proficiency in Canva and Adobe Creative Suite.
• Bachelor's Degree.

Benefits & Perks

• Paid Time-Off (PTO) and Holiday (PTO)
• Participation in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans
• Flexible Spending and Health Savings Accounts
• 401(k) Retirement Plan
• Disability Insurance, Employee Assistance Program, and Basic Life Insurance
• Company sponsored Tuition Disbursement and Loan Repayment programs
• Voluntary benefits including Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans
• Compensation: $45,400 - $64,900 annually