Lead Product Designer

Position Overview

This is a Contract to Hire role. COMPENSATION: $150,000 to $180,000 per year. Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Key Responsibilities

• Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and developer hand-off, backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration.
• Generate UX insights by analyzing behavioral data, key metrics (such as conversion rate and revenue per session), heatmaps, and user recordings to inform design direction.
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
• Champion and mentor design best practices while driving UX strategy across the organization.
• Propose and implement process improvements that enhance experimentation velocity and design scalability.

Required Qualifications

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
• Hands-on experience collaborating with developers and executing A/B tests for CRO.
• Excellent communication skills with the ability to present design rationale across technical and non-technical audiences.

Benefits & Perks

• Your compensation package includes a base salary determined by market rates for the nearest major metro, accompanied by a profit-sharing bonus and competitive benefits.
• Future increases will be based on company and personal performance rather than annual cost-of-living adjustments.