Assistant Dean, Strategic Communications and Marketing

Welcome to Temple University

Welcome to Temple University, where we value innovation, diversity, and excellence in education. We are currently seeking a highly motivated and dynamic individual to join our team as the Assistant Dean of Strategic Communications and Marketing. In this role, you will have the opportunity to shape the reputation and brand of our institution through strategic planning and creative marketing initiatives. As a member of our leadership team, you will play a crucial role in driving the university's success and promoting our mission to empower students to reach their full potential. We are looking for a collaborative and experienced professional who can bring a fresh perspective and lead our communications and marketing efforts to new heights. If you are passionate about higher education and have a proven track record of success in communications and marketing, we encourage you to apply for this exciting opportunity.

Your Responsibilities

• Develop and implement strategic communications and marketing plans to enhance the reputation and brand of Temple University.
• Collaborate with various departments and stakeholders to ensure consistent messaging and branding across all communication channels.
• Monitor and analyze market trends and competitor strategies to identify opportunities for growth and improvement.
• Oversee the creation and distribution of marketing materials, including brochures, website content, social media posts, and advertisements.
• Manage the university's social media presence and develop engaging and relevant content to attract and engage prospective students, alumni, and other key audiences.
• Serve as the primary point of contact for media relations and proactively pitch newsworthy stories to local, national, and international media outlets.
• Develop and maintain relationships with key media contacts and influencers to increase positive coverage of the university.
• Plan and execute special events, such as open houses, information sessions, and campus tours, to promote Temple University to potential students and their families.
• Collaborate with admissions and enrollment teams to develop targeted communication and marketing strategies to attract and retain a diverse student population.
• Monitor and track the effectiveness of marketing campaigns and initiatives and make recommendations for improvements.
• Manage a team of communications and marketing professionals, providing guidance, training, and performance evaluations.
• Stay current on industry trends and best practices in communications and marketing for higher education institutions.
• Represent Temple University at conferences, events, and other networking opportunities to promote the university and establish partnerships.
• Serve as a member of the university's leadership team and contribute to strategic decision-making and planning.
• Uphold the university's values of innovation, diversity, and excellence in all aspects of the role.

Equal Opportunity Statement

Temple University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.