Performance Marketing Manager

Position Overview

The Performance Marketing Manager at Chainguard, located in Buffalo, NY, is a results-driven, analytical, and creative professional responsible for owning paid acquisition and performance programs end-to-end. You’ll test aggressively, optimize constantly, and scale what works across channels such as search, social, display, and third-party sponsorships to drive measurable pipeline in a high-velocity environment.

Compensation

Base Salary Range: $111,000 - $130,000 USD

Key Responsibilities

• Develop, launch, and optimize performance campaigns across Google, LinkedIn, Reddit, YouTube, and Display; own channel strategy, execution, and iteration.
• Leverage buyer intent and first/third-party signals to sharpen targeting, improve conversion efficiency, and inform budget allocation.
• Manage third-party sponsorships end-to-end: evaluate opportunities, negotiate, brief, launch, and report, activating our ICP across high-signal publications and communities.
• Partner with Integrated Campaigns to integrate paid channels into cross-channel motions that build the brand and drive qualified pipeline.
• Build and run account-based marketing (ABM) programs with regional marketing and Sales to engage and accelerate key accounts.
• Analyze performance, attribution, and full-funnel metrics to uncover insights, prioritize experiments, and guide growth decisions.
• Design and execute A/B tests across creative, copy, audiences, bidding, and landing pages; scale winners and retire underperformers.
• Collaborate with Content/Creative teams to produce on-brand, high-performing ad assets and landing experiences that convert.
• Own forecasting and pacing; allocate budgets across channels and campaigns to maximize ROI while hitting growth targets.
• Partner with Analytics to build dashboards and reporting that communicate performance, insights, and next steps to stakeholders.
• Identify new growth levers including channels, partnerships, formats, and ad tech; pilot thoughtfully and scale effective tactics.

Required Qualifications

• 5+ years in performance marketing or digital acquisition with a track record of delivering measurable ROI.
• Strong analytical skills with comfort in data, experimentation, dashboards, and multi-touch attribution.
• Hands-on expertise across major ad platforms (e.g., Google Ads, LinkedIn, Reddit, YouTube) and associated tools.
• Experience using intent data for targeting, segmentation, and budget optimization; proficiency in A/B testing and conversion rate optimization.
• Curiosity and practical experience leveraging AI to plan, launch, and optimize campaigns faster and smarter.
• Excellent communication and storytelling skills to synthesize complex results for executives and collaborate cross-functionally.
• A bias for action with a rapid experimentation mindset in a fast-moving, high-growth environment.

About Chainguard

Chainguard is the secure foundation for software development and deployment, providing guarded open source software that is built from source and updated continuously. Founded by industry experts in open source software, security, and cloud native development, Chainguard has built the largest library of secure-by-default open source software. Our mission is to be the safe source for open source.

Our Values

• We are customer obsessed – delivering solutions that create value and improve lives.
• We have a bias for intentional action – prioritizing, planning, trying new approaches, and failing fast.
• We don’t take ourselves too seriously (but we do serious work) – solving important problems with focus while enjoying the journey.
• We trust each other and assume good intentions – fostering transparency in decisions that empower team members.