Marketing and Outreach Intern (Student Wage)

About the position

The Office of Summer & Special Academic Programs seeks an undergraduate student to serve as Marketing and Outreach Intern. The SSAP Office manages all domestic summer and January-term classes, as well as special programs such as the Summer Language Institute and the UVA Advance pre-college program. Position: Marketing and Outreach Intern
Department: Office of Summer & Special Academic Programs
Duration: Beginning in May 2026 and continuing through the 2026-2027 Academic Year (in-person summer availability is required)

Responsibilities

• Social Media: Generate and schedule social media content using platforms such as Canva and Meta Business Suite
• Create visually appealing graphics and multimedia content
• Write engaging captions
• Maintain a consistent presence on social media channels, including engaging with other UVA accounts
• Take pictures and create content during major events and in promotion of specific programming
• Marketing and Outreach: Create original print and digital marketing materials, including posters, brochures, and digital ads
• Ensure brand messaging is consistent and follows the UVA guidelines offered by BrandDot Virginia
• Complete BrandDot and other marketing training as assigned
• Represent department at fairs, orientation, and other tabling events
• Data Analytics and Market Research: Track social media engagement to identify high-performing ideas
• Develop and test new strategies for increasing engagement
• Stay up to date on the latest social media trends and platform changes
• Follow other Higher Education Institutions' social media activities, particularly related to summer sessions, January terms, and similar special programs
• Collect and analyze marketing activity data on a regular basis
• Program Support: Assist with planning and implementing in-person student programs, particularly the Summer Language Institute and UVA Advance
• Assist with daily operations of in-person student programs when they are in session

Requirements

• Understanding of social media and marketing trends
• Experience managing social media accounts
• Experience using Excel
• Experience tracking and interpreting data related to user engagement and department programs
• Excellent written and oral communication skills and strong attention to detail
• Experience with or willingness to learn Canva and Meta Business Suite platforms

Benefits

Parking Pass: for Summer Sessions II and III (if applicable)