VP, Paid Media & Social
GoToFoods5 months ago
Atlanta, GA, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
About GoTo Foods
GoTo Foods operates seven brands — Moe’s, McAlister’s, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital.
Your Responsibilities
The VP, Paid Media & Social will report directly to the Chief Growth Officer and own every dollar spent on paid acquisition and every element of the social platform strategy across all seven brands. You will be accountable for ensuring that every franchisee dollar in the ad fund is invested with a fiduciary standard — measurable, attributable, and tied to traffic and sales.
Required Skills
Performance Metrics
Franchise Marketing
Social Media Management
Digital Marketing
Budget Management
Paid Media Strategy
Attribution Modeling
Data Analysis