Director of Marketing & Special Events

Position Overview

Location: Irvine, California
Salary: USD $97,000.00/Yr. - USD $182,200.00/Yr.

UC Irvine’s Gavin Herbert Eye Institute is seeking a Director of Marketing & Special Events to lead comprehensive marketing and event initiatives. In this dynamic role, you will be instrumental in promoting departmental programs and services, coordinating with various marketing teams, and executing high-profile events—all while upholding strategic and branding standards.

Key Responsibilities

• Oversee comprehensive marketing and events functions for the Gavin Herbert Eye Institute.
• Promote departmental programs and services to campus and community audiences.
• Collaborate with UCI Health Marketing and UC Irvine School of Medicine Marketing for strategic alignment and branding consistency.
• Manage the development and production of multiple publications, including a biannual printed newsletter and targeted e-newsletters.
• Oversee multiple social media platforms to enhance visibility and engagement.
• Lead the planning and execution of complex events—from academic conferences and lecture series to community outreach programs.
• Provide oversight for additional events held within the facility.

Required Qualifications

• Advanced knowledge of the campus and/or medical center's product lines and services.
• Comprehensive understanding of the institution’s achievements, mission, and objectives.
• Advanced familiarity with marketing principles, concepts, techniques, and applications relevant to promotion and advertising.
• Proven ability in developing, designing, and implementing creative promotional and advertising strategies.
• Exceptional written, visual, and interpersonal communication skills with strong political acumen.
• Robust analytical and research capabilities.
• Familiarity with applicable campus and/or medical center policies, as well as state and federal laws related to marketing and advertising.
• Ability to mentor and guide less experienced staff.
• Education: Bachelor's degree in a related field and/or equivalent experience/training.
• Experience Required: A minimum of seven (7) years of demonstrated experience in planning, implementing, and reporting on successful marketing programs.

Benefits & Perks

• Benefits: Medical insurance.
• Benefits: Sick and vacation time.
• Benefits: Retirement savings plans.
• Benefits: Access to various discounts and perks.