Media and Communications Specialist, SW Institute for Research on Women

Position Overview

This role supports the 7 Generations Center of Excellence by managing digital content, leading media outreach efforts, and driving marketing and branding initiatives. The candidate will work on updating web-based resources, creating public-facing materials, and engaging with diverse communities—including American Indian and Alaska Native populations.

Key Responsibilities

• Digital Content Management and Development:
  • Actively update and maintain the Center of Excellence website to host on-demand training modules, electronic resources, application forms, calendars, mapping applications, and other information.
  • Develop public-facing tools such as educational infographics, public service announcements, and research briefs, and disseminate them via social media, the website, and newsletters.
  • Build and sustain an active social media presence by curating original content, establishing a consistent posting schedule, and identifying creative methods to optimize visibility.
  • Contribute to the development and upkeep of a comprehensive electronic resource library on the 7 Generations Center of Excellence website.
• Media Outreach and Communication:
  • Build and maintain a robust email listserv.
  • Participate in the development and implementation of an outreach plan to make 10,000 providers per year aware of the Center’s resources and training opportunities.
  • Support the team by enrolling providers in available training opportunities such as webinars and online courses.
  • Develop and market the application for the 7 Generations Leadership and Policy Academies to prominent and emerging behavioral health leaders within American Indian, Alaska Native, and other communities.
  • Compose and disseminate newsletters and other announcements to the listserv.
  • Cultivate relationships with key players and non-traditional partners through social media engagement.
  • Communicate with media outlets regarding Center activities.
• Marketing and Branding:
  • Develop marketing materials such as flyers, customized promotional items, and brand recognition tools including templates for presentations and newsletters.
  • Craft and customize messaging to effectively reach behavioral health providers serving American Indian, Alaska Native communities, as well as community members.

Required Qualifications

• Demonstrated experience working with American Indian and Alaska Native populations.
• Ability to recognize and respond to diverse perspectives within these communities.
• Proven capability to work independently as well as collaboratively with multi-disciplinary teams, including input from national councils and federal funders.
• Willingness and ability to travel as required, including by plane.
• Experience in website development, marketing and communications, and using web-based learning technologies such as webinar and online meeting platforms.
• Proven track record in creating email and social media marketing strategies and campaigns (experience with tools like Mailchimp and listservs is a plus).
• Knowledge of best practices for social media management and engagement, including familiarity with algorithms, hashtags, and tools like Hootsuite.
• Understanding of graphic design principles with skills in developing effective and appealing graphics (experience with Canva or Adobe Suite is preferred).
• Proficiency in video and podcast software, and streaming platforms.
• Experience with web design using WordPress.
• Strong computer skills including proficiency in Microsoft Office (Word, Outlook, Excel, PowerPoint, etc.).