Product Marketing Manager, Agents Marketing

Position Overview

Location: Waltham, MA (hybrid). NEXT’s mission is to help entrepreneurs thrive by building the only technology-led, full-stack provider of small business insurance in the industry. Since 2016, NEXT has empowered hundreds of thousands of small business customers across the United States with fast, customized, and affordable coverage. We are seeking a Product Marketing Manager, Agents Marketing to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. In this role, you will own the strategy, planning, execution, and measurement of go-to-market programs that transform product updates into impactful market motions.

Key Responsibilities

• Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, timelines) to drive awareness, adoption, and reposition NEXT as a modern, competitive carrier.
• Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a “Think/Feel/Do” messaging framework—equipping agents, clients, and field managers.
• Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR, and events (webinars, conventions, testimonials).
• Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks.
• Ensure channel engagement targets are met across email, social, referrals, webinars, and events.
• Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams.
• Own timelines and facilitate cross-functional collaboration with Creative, Paid Media, Product, Sales, PR, Legal, and Compliance teams to ensure launches ship on schedule with measurable impact.
• Drive measurable growth in key metrics such as agent-driven New Written Premium (NWP), appointed agents, and active quoting agents.

Required Qualifications

• 3–6 years of experience in product marketing, media buying, or GTM roles.
• Highly detail-oriented with the ability to manage complex programs without compromising quality or deadlines.
• Right–Left Brain Marketer: adept at both creative tasks (writing briefs, shaping copy and design) and analytical work (evaluating KPI dashboards).
• Thrives in a fast-paced, dynamic environment with the ability to adapt quickly and prioritize effectively.
• Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales teams.
• Strong storyteller capable of packaging ideas and updates in creative, engaging ways for agents and internal teams.
• Proven success in building and executing cross-channel GTM campaigns.
• Data-driven mindset with experience in setting and measuring performance KPIs.

Preferred Qualifications

• Background in insurance or property & casualty (P&C) and familiarity with the agent world.

Benefits & Perks

• Compensation: US annual base salary range of $115,000—$156,000 USD.
• Partially subsidized medical plan.
• Fully subsidized vision/dental options.
• Life insurance.
• Disability insurance.
• 401(k) plan.
• Flexible paid time off.
• Parental leave.
• And more benefits.