Influencer Marketing Coordinator

Position Overview

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners launch high-demand healthcare careers. Backed by top investors and recognized as the #1 EdTech company in the U.S. by TIME for 2025, Stepful partners with leading healthcare institutions to build talent pipelines that address the shortage of allied health workers.

As our Influencer Marketing Coordinator, you will empower thousands of students to upskill and secure high-quality jobs in healthcare. You will collaborate with our Growth Marketing team and diverse influencers to create compelling, on-brand content across platforms like TikTok, Meta, and YouTube.

Our team lives by our core values – Care first, Learn quickly, Build together, and Own it – and we are looking for mission-driven individuals who thrive in fast-paced environments.

Key Responsibilities

• Own day-to-day influencer marketing operations—from sourcing and building relationships with creators, managing content production, negotiating contracts, to ensuring timely delivery across TikTok, Meta, and YouTube.
• Translate marketing campaigns into clear, compelling influencer briefs in collaboration with the broader marketing team.
• Edit, adapt, and repurpose influencer content to maximize reach and engagement.
• Build and maintain authentic, professional relationships with healthcare-focused influencers.
• Stay on top of social trends and creatively align them with Stepful’s mission and brand voice, ensuring all content adheres to brand guidelines and messaging standards.

Required Qualifications

• 2+ years of experience managing social media or creating content for a brand or organization.
• Strong understanding of TikTok and Meta platforms with the ability to identify trends that drive engagement.
• Experience with short-form video creation and a knack for recognizing high-performing formats.
• Comfortable editing video in Adobe Premiere or similar editing software.
• Excellent written and verbal communication skills with strong organizational capabilities and attention to detail for managing multiple deadlines.

Preferred Qualifications

• Background in healthcare or EdTech (Bonus).

Benefits & Perks

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA, and commuter benefits
• Open vacation policy including 15 days PTO annually, 15 work-from-anywhere days, the last week of December closed, and 10 public holidays observed for 2025
• Compensation: Target base salary range of $55K - $65K as part of a competitive total rewards package including equity and benefits