Digital Marketing Coordinator
Job Description
About the position
We are seeking a motivated, creative, and outgoing Digital Marketing Coordinator to join our team. This role is ideal for someone who thrives in a fast-paced environment and enjoys engaging directly with guests to bring our brand to life. The coordinator will attend on-site events, interact with casino guests, and capture dynamic, real-time content that enhances our brand presence across social media platforms. The ideal candidate has a strong background in graphic design and digital content creation, with proficiency in industry-standard design software. This position will also collaborate closely with the Creative Coordinator and may assist with broader branding, advertising campaigns, and promotional initiatives as needed. A passion for storytelling, customer engagement, and branding is essential.
Responsibilities
- Analyze marketing performance metrics to assess campaign effectiveness in driving website traffic, hotel bookings, and gaming activity.
- Develop and publish engaging social media content across all assigned platforms (including Facebook, Instagram, and others) to grow audience engagement and brand awareness for QBRC.
- Monitor social media channels and community feedback in real time; respond promptly to guest inquiries, comments, and concerns with accurate and professional communication.
- Research and resolve guest issues received via social platforms; escalate complex or ongoing concerns to senior Marketing leadership as appropriate.
- Coordinate guest service response efforts by monitoring social media and guest feedback channels; collaborate with internal departments to ensure timely and effective resolution and improvement.
- Serve as a point of contact for QBRC website content in coordination with the Creative Coordinator to ensure brand standards are consistently maintained.
- Build and maintain effective working relationships with internal departments to support marketing initiatives and guest engagement efforts.
- Coordinate with departmental leaders to capture photography and video of property amenities, events, team members, and nightlife for use across social platforms.
- Publish event photo galleries in a timely manner and maintain a library of branded promotional and lifestyle imagery.
- Develop and execute social media promotions and contests aligned with defined marketing objectives.
- Analyze social media performance and competitive activity; provide actionable insights and recommendations to improve engagement and reach.
- Prepare and present social media performance reports and competitive analysis to core Marketing team.
- Stay current on social media trends, tools, and advertising strategies to continuously enhance digital presence.
- Collaborate with the Creative Coordinator to ensure all visual content aligns with brand standards and campaign objectives.
- Assist with digital design and broader marketing initiatives as needed.
- Support marketing events, including on-site activation, coordination, and guest engagement.
- Maintain flexibility to work evenings, weekends, and holidays as required by event and business needs.
- Perform other duties as assigned.
Requirements
- Education: Associate degree in Marketing, Communications, Graphic Design with emphasis on digital creation.
- Experience: 1–3 years of real-world experience in digital marketing, social media management, or content creation.
- Proficiency: Proficiency in graphic design tools and software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Skills: Experience with photography, videography, and mobile content creation.
- Knowledge: Working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Understanding: Basic understanding of analytics and performance tracking tools.
- Communication: Excellent written and verbal communication skills.
- Language: Read, write and speak English fluently.
- Organizational skills: Strong organizational and time management skills with the ability to meet deadlines.
- Detail-oriented: Detail-oriented with a high level of accuracy and creativity.
- Adaptability: Ability to manage multiple priorities in a fast-paced environment.
- Problem-solving: Strong problem-solving skills and initiative.
- Collaboration: Ability to work independently and collaboratively within a team.
- Guest Engagement: Comfortable engaging with guests and the public in a professional and enthusiastic manner.
- Licenses: Washington State Gaming and Quinault Tribal License (Class III).
- Driver’s License: Washington State Driver’s License in good standing for Company Insurance Policy.
Nice-to-haves
- Experience working in hospitality, entertainment, casino, or events environment is a plus.
- Demonstrated experience creating engaging social media content in a professional setting.
- Experience in Casino Marketing.
- Experience interpreting and applying marketing analytics.
- Familiarity with web content management systems.
Benefits
Key/access to Marketing and Casino Services Player tracking system.