Field Marketing Manager / Coordinator

Location

Based in Austin, Houston, or San Antonio, TX (in-market, hybrid field/remote)

Territory

The Texas Triangle — Houston, Austin, San Antonio, and surrounding metros

Employment Type

Full-time, W-2 Employee

Title / Level

Field Marketing Manager OR Field Marketing Coordinator — assigned at offer based on experience

Reports To

[Hiring Manager / Director of Field Marketing]

Travel

Daily within home metro; regular travel between Houston, Austin, and San Antonio (estimated 30–40% of time)

About Lick Energy The Role

We’re hiring an in-market Field Marketing hire to own Lick Energy’s presence across Houston, Austin, and San Antonio. Based in Austin (or Houston/San Antonio), you’ll plan and execute on-the-ground activations, build and lead a team of brand ambassadors, partner with retail and distributor accounts, and bring the brand to life everywhere our consumers spend time — from Houston tailgates to Austin festivals to San Antonio Fiesta and everywhere in between.

Whether we hire you as a Coordinator or a Manager, you’ll be part strategist, part doer, and 100% in-market. If you love being on the ground, building something from scratch, and watching real people fall in love with a brand you’re shaping — read on.

What You’ll Do

The role spans the activities below; how much you own end-to-end versus support depends on the level we hire you at.

Activate and Execute

• Plan, staff, and execute field activations across Houston, Austin, and San Antonio — sampling pop-ups, festivals, sports moments (Longhorn Country, Aggies, Astros, Rockets, Spurs), gym takeovers, college campus drops, rodeo activations, and retail demos
• Identify and secure local event partnerships, sponsorships, and grassroots opportunities across the three markets
• Manage on-site logistics: permits, equipment, sample inventory, vehicle rentals, signage, and day-of execution — including out-of-town activations
• Contribute to (or own, depending on level) the activation calendar and ensure every event ladders up to broader brand and sales priorities

Build and Lead the Brand Ambassador Team

• Recruit, onboard, train, and schedule a team of part-time brand ambassadors (1099 contractors) across Houston, Austin, and San Antonio
• Help build standardized onboarding, brand training, and event playbooks so every ambassador represents Lick consistently — whether they’re activating in Rice Village, on 6th Street, or at the Alamodome
• Coach the team in real time and provide feedback to drive performance, retention, and a strong on-brand vibe at every activation
• Approve timesheets, manage event-day staffing, and maintain a healthy ambassador roster across the three-market territory

Partner with Retail and Distribution

• Build relationships with key retail accounts, C-stores, gyms, and on-premise locations across the Texas Triangle to land in-store sampling, displays, and account-level activations
• Coordinate closely with our distributor and sales partners in each market to align field activity with sell-in priorities, new account launches, and seasonal pushes
• Track shelf presence, distribution gaps, and competitor activity across all three markets and surface insights back to the team

Capture, Report, and Iterate

• Capture content (photo, video, UGC) at every activation and feed it back to the brand and social teams
• Submit clean recap reports — sample counts, attendance estimates, qualitative learnings, photos — within 24 hours of every event
• Help manage (or own) the Texas field marketing budget; track spend against ROI and flag opportunities to reallocate
• Bring market intel — what’s working, what’s not, what consumers are saying in each market — to weekly syncs with HQ

What You Bring (Required at Either Level)

• At least 1+ year of experience in field marketing, brand ambassador programs, experiential marketing, event production, hospitality, or related on-the-ground brand work — ideally in beverage, CPG, fitness, or lifestyle
• Familiarity with at least one of the Texas Triangle markets; openness and excitement about getting to know the other two
• Strong organizational chops — you can juggle multiple events, deadlines, and stakeholders without dropping balls
• Comfortable with the physical side of the job: lifting up to 40 lbs, setting up and breaking down event booths, and being on your feet for full event days (in Texas heat)
• Excellent communicator — clear writing, confident in front of consumers and partners, and comfortable representing the brand
• Self-starter mentality with a startup mindset: scrappy, organized, adaptable, and energized by ambiguity
• Valid driver’s license, reliable transportation, and willingness to work nights and weekends as the event calendar requires
• Comfortable with regular travel between Houston, Austin, and San Antonio
• Proficient with the basics: Google Workspace, Excel, social platforms, and event/content tools (Canva, CapCut, etc.)

What Gets You Hired at the Manager Level

• 2–4+ years in field, experiential, or brand marketing — ideally in beverage, CPG, fitness, or lifestyle
• Track record of independently managing or leading a team of part-time staff, ambassadors, or volunteers
• Experience owning a market’s activation calendar, budget, and strategy end-to-end
• Existing relationships with retail accounts, distributors, event producers, venues, gyms, or college reps (UT Austin, Texas A&M, Rice, University of Houston, UTSA) in one or more of the three markets
• Experience activating at major Texas events (ACL, SXSW, Houston Livestock Show & Rodeo, Fiesta San Antonio, Formula 1 Austin, RodeoHouston)
• Experience launching or scaling an emerging beverage/CPG brand in a new market

Bonus Points (Either Level)

• Recent grad of a Texas university with active campus and community connections
• Comfort capturing on-brand photo/video content for social use
• Experience working with beverage distributors (e.g., DSD, beer/non-alc partners)
• Bilingual (English/Spanish) — a significant plus in Texas markets

Why Lick

• High-ownership role: you’ll be the face of the brand across three of the country’s most exciting markets and you’ll see your work directly drive growth
• A real growth path: Coordinators are hired with a clear runway to grow into the Manager role
• Direct line to brand and HQ leadership — your voice shapes how we show up
• Competitive pay (leveled to experience), performance bonus, health benefits, PTO, and (yes) all the Lick you can drink
• A small, fast-moving team where good ideas win and ambassadors of the brand grow into bigger roles fast

Pay

$60,000.00 - $70,000.00 per year

Work Location

Hybrid remote in Austin, TX 73344