Lead Product Marketing Manager, AI

Position Overview

At Braze, we are an approachable, kind, and passionate crew who set high standards and foster teamwork and work-life harmony as we collectively navigate rapid global growth. You will be empowered to solve exhilarating challenges and make a real impact on our innovative AI suite while contributing to an inclusive and dynamic culture.

Key Responsibilities

• Serve as a subject matter expert on AI capabilities such as reinforcement learning and generative AI, explaining complex ideas in a compelling manner.
• Stay abreast of the fast-paced AI market landscape and consistently deliver high-quality output.
• Develop a deep understanding of core buyer personas and end users.
• Identify opportunity areas and recommend effective growth and retention strategies.
• Conduct market, competitive, and customer research to inform cross-functional teams on emerging trends and customer needs.
• Create clear and differentiated positioning based on customer use cases and platform capabilities.
• Prepare compelling content and collateral such as web pages, demo videos, sales decks, webinars, blogs, and customer stories.
• Independently lead product launches and releases for new products, features, and enhancements.
• Deliver thought leadership through use case walkthroughs, demos, and product roadmap presentations.
• Drive continued product adoption through impactful programs that educate and inspire our customers.
• Partner with enablement teams to ensure the GTM function has the necessary training and tools.

Required Qualifications

• 8+ years of product or solutions marketing experience in high-growth B2B SaaS companies.
• Strategic thinker with the ability to develop comprehensive go-to-market plans.
• Strong technical literacy in AI with the ability to simplify complex concepts for diverse audiences.
• Excellent written and verbal communication skills, comfortable crafting and presenting varied content.
• Proven track record in launching new products and driving their continued success.
• Ability to manage multiple projects while focusing the right level of effort on each.
• Demonstrated critical thinking and decision-making skills to resolve issues and propose solutions.
• Metrics-driven with a focus on driving incremental results.
• Natural curiosity and empathy for customers and their challenges.

Preferred Qualifications

• Experience in B2B marketing with exposure to both enterprise and SMB segments.
• Familiarity with B2B AI products.

Benefits & Perks

• Competitive compensation: Base salary between $157,500 - $171,000/year with On Target Earnings of $175,000 - $190,000/year (including bonus/commission) plus potential equity.
• Comprehensive Total Rewards package including equity grants (RSUs) ensuring employees own a piece of Braze.
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Family services including fertility benefits and equal paid parental leave.
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend.
• A curated in-office employee experience designed to foster community, team connections, and innovation.
• Opportunities to give back through annual Volunteer Week and donation matching.
• Inclusive Employee Resource Groups and a collaborative, transparent culture recognized as a Great Place to Work®.