Associate Director- Marketing
Job Description
Job Title
The Associate Director Premium Coffee is a key member of the Coffee Cross-Functional Leadership team. Accountable for developing the overall brand strategies, plans, and programs and guiding a team through delivery. Responsible for leading identification of powerful consumer insights to unlock growth, whitespace opportunities, new product concept ideas, and impactful communications. Lead 3 direct reports to deliver business goals and priorities. Interaction with others requires highly developed skills to motivate, inspire and persuade to execute key brand initiatives. Create consumer demand for assigned brands/categories and formulate the brand's long-term strategy. Develop portfolio strategy and evolution of the product line to best meet consumer and retailer needs. Lead development of 3-year innovation road map. Own development and implementation of integrated marketing communications and media plans.
Equal Opportunity Employer Statement
Kraft Heinz is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.