Retail Marketing Specialist

CHAGEE USA4 months ago

Irvine, CA, United States

Hybrid

Contract

Junior Level (1-3 years)

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Job Description

Position Overview

Retail Marketing Specialist (Contract – 3 Months)

Reports to:

Head of Brand & Retail Strategy
Location: Greater Los Angeles, CA (Hybrid 2 x week in Irvine + Retail Locations)
CHAGEE (pronounced CHAH-jee) is a modern teahouse with more than 7,000 locations globally. We are a global brand with proud roots in Yunnan, committed to bringing people together through tea. CHAGEE is awakening a modern tea movement, grounded in authentic heritage, fueled by cutting edge innovation, and crafted to nourish body and spirit.

Elevate your career with CHAGEE as a Retail Marketing Specialist. Through our stores across China, Asia Pacific, and the United States, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand its presence in the US market. This is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate American tea enthusiasts. Apply now and be part of something truly extraordinary!

Salary: $75,500
Compensation: Determined on a case-by-case basis based on relevant knowledge, experience, skills, education, certifications, and more.

Key Responsibilities

Strategy & Execution: Plan and execute retail marketing programs that align with our commercial planning calendar and marketing campaigns.
Budget Management: Allocate and manage the Retail Marketing budget to ensure the highest ROI for marketing campaigns through finance engagement and collaboration with top partners.
Data Analysis: Analyze consumer behavior and local market data to inform and refine Retail Marketing activities. Provide pre/post campaign analysis along with insights and recommendations for continuous improvement.
Creative Adaptation: Collaborate with the Brand Creative team to develop campaigns and translate them into store, digital, and media assets including in-store planograms, social content, targeted media, and assets for owned platforms (app, website).
Events & Promos: Oversee promotional programs, activations, and events to boost brand awareness and customer engagement.

Required Qualifications

5+ years of progressive experience in Retail Marketing, preferably with a background in QSR, food & beverage, or retail lifestyle.
Proven success working directly with a marketing department, creative agency, or in a similarly fast-paced creative environment.
Launch Experience: Demonstrated success supporting new store openings or market entry campaigns.
Collaborator: Outstanding cross-functional skills with proven experience in interfacing with operations, R&D, and brand teams.
Communicator: Excellent verbal and written communication skills.

Benefits & Perks

Hybrid work schedule for a balanced life
401K with company match to secure your future
Yearly bonus opportunity
Comprehensive medical, dental, and vision insurance
On-site fitness center and wellness programs
Exclusive discounts at our tea locations, theme parks, and gyms
Generous paid time off starting at 15 days, plus 7 federal holidays
Opportunities for continuous education and scholarships
Income protection including Disability, Life, and AD&D insurance
Bereavement leave for those difficult times

Required Skills

Event Planning

Campaign Execution

Budget Management

Retail Marketing Strategy

Cross-functional Communication

Data Analysis

Creative Collaboration