Digital Marketing Manager

Position Overview

Renewal by Andersen, the replacement division of a 120-year-old leader in windows and doors, is seeking an experienced, data-driven, and creative Digital Marketing Manager. In this role, you will plan, execute, and optimize multi-channel digital marketing campaigns to drive measurable growth while collaborating closely with creative, sales, and leadership teams.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy including SEO, PPC, content development, and social media campaigns.
• Manage paid campaigns across Google Ads, Microsoft Ads, TikTok Ads, and Meta Ads with internal and agency partners.
• Monitor, measure, and report campaign performance using analytics tools (GA4, Google Tag Manager, Search Console, and Microsoft Clarity).
• Oversee website and landing page updates to improve conversion rates and overall user experience.
• Create and optimize local business listings and analyze social and local campaign performance against KPIs.
• Collaborate with internal teams (content, design, sales) and external partners to ensure cohesive brand messaging.

Required Qualifications

• 5 to 7 years of hands-on experience managing full-funnel digital marketing campaigns.
• Proven expertise in paid media management, local SEO, and data-driven digital marketing strategies.
• Strong understanding of major social media platforms and audience engagement best practices.
• Experience with web analytics and marketing tools such as Google Analytics and Google Search Console.
• Excellent content creation and communication skills, with strong project management abilities.

Preferred Qualifications

• Working knowledge of HTML/CSS, Elementor, keyword research, and content optimization strategies.
• Experience with AI/automation tools, marketing automation workflows, and optimization for AI/LLMs.
• Bachelor's degree and/or agency experience in related industries.

Benefits & Perks

• Competitive Compensation: Salary range of $80,000-$100,000 based on experience and qualifications, plus bonus.
• Comprehensive Benefits Package: Health, dental, and vision insurance with long-term disability coverage.
• 401(k) with Company Match: Competitive company contributions to help you plan for the future.
• Paid Time Off & Holidays: Generous PTO and paid holidays to support your work-life balance.