Director of Digital and Database Marketing Strategy

Position Overview

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. Preference: Candidate location in the NY Tri-State area.

Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic, cross-functional environment.

Key Responsibilities

• Lead the creation of new initiatives to support long-term digital strategies (including social media, web, video) and database marketing (text, email).
• Oversee a team of five digital, social, and database marketing professionals.
• Develop and lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms.
• Manage and optimize digital and social platforms, ensuring alignment with brand guidelines.
• Develop and manage a robust strategy for paid and organic content that is audience-centric and aligns with business goals.
• Oversee creation and maintenance of websites, including content, accessibility, design, and performance.
• Collaborate with IT to improve the site's UX/UI in alignment with company branding and goals.
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow.
• Develop and oversee enterprise video strategy.
• Lead the strategy, content, and implementation of email and text campaigns.
• Manage and optimize databases for personalized communication through segmentation, targeting, and automation to increase engagement and drive conversions.
• Identify, cultivate, and manage high-level relationships with digital experts, platform representatives, and/or influencers.
• Oversee the preparation of competitive intelligence reports, analysis reports, and reputation dashboards.
• Stay current with trends, social platforms, and key industry developments.

Required Qualifications

• 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
• Expertise in digital/social media, analytics, and digital marketing.
• Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, and Salesforce CRM/Marketing Cloud.

Benefits & Perks

• Compensation: $116,100.00 - $214,700.00 per year
• Benefits: Competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and flexible work schedules (remote, hybrid, field, or office).
• Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors. Total compensation may also include additional incentives.