Marketing Strategist, Principal

Position Overview

The Commercial Marketing team supports growth and retention efforts for Commercial Sales through sales enablement, campaigns, and go‐to‐market initiatives. Reporting to the Director, Commercial Marketing, the Marketing Strategist, Principal will lead the development of integrated marketing strategies – synthesizing inputs from product, digital, and other key functional areas to craft long‐term roadmaps targeting B2B decision makers and designing effective campaigns.

Key Responsibilities

• Serve as a senior thought partner to leadership by providing strategic planning, data-driven recommendations, and execution guidance.
• Distill complex problems, connect strategic insights, and craft solutions that align with long-term growth targets.
• Create effective communications that clarify problem statements, visualize strategic concepts, and influence leadership alignment.
• Intake information from sales, product, and digital partners to develop integrated marketing strategies and act as the main point of contact for key stakeholders.
• Develop integrated marketing campaigns targeting business decision-makers and channel partners to build awareness, drive consideration, and support decision-making.
• Analyze competitive intelligence and market insights to inform campaign design across customer journey stages locally, statewide, and nationally.
• Partner closely with sales to ensure seamless integration of marketing strategies with sales and broker enablement activities.
• Collaborate with digital marketing and performance analytics teams for implementation, measurement, and optimization to maximize ROI.
• Develop and maintain a strong understanding of the commercial sales and account management process.

Required Qualifications

• College degree or equivalent experience.
• At least 10 years of relevant experience.
• Expertise in strategy and B2B marketing with experience working alongside sales teams.
• Strong knowledge of marketing principles and practices, including product launch and promotion.
• In-depth knowledge of health plans, insurance, or financial products and services.
• Demonstrated experience in implementing and developing marketing strategies.
• Embraces change, exemplifies agile principles, and maintains a continuous improvement mindset while adapting to shifting priorities.
• Strong business acumen with expertise in critical thinking, problem-solving, and decision-making in collaborative environments.
• Ability to build strong relationships and influence key decision makers.
• Exemplary leadership in personal, people, thought, and results with excellent interpersonal, negotiation, written, and verbal communication skills.

Benefits & Perks

• Pay Range for California: $145,970.00 to $218,900.00
• Pay Range for Bay Area: $164,548.00 to $246,760.00
• Locations: Oakland, Long Beach, El Dorado Hills, Rancho Cordova, Sacramento, Redding, San Diego, Woodland Hills (all in CA, United States)
• Workplace Model: Hybrid (default with office presence requirements) and On-Site options available based on role level and location.
• Sponsorship: Role can be filled by a candidate requiring sponsorship.