Marketing Specialist

Position Overview

Caesars Sportsbook has an amazing opportunity for your next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. The Marketing Specialist role is responsible for assisting the Digital GM's and Field Marketing Team in driving local marketing plans that address regional business objectives, managing sports partnerships, overseeing social media accounts, identifying opportunities with local casinos, executing regional offers, and implementing brand programming in close collaboration with our Creative, Promotions, and Operations teams.

Key Responsibilities

• Develop, implement, and manage the William Hill US social media strategy to oversee the online presence of incoming property reviews.
• Create and publish daily content (static and video) while maintaining an editorial calendar across sports social media platforms with updates, news, and brand narratives.
• Develop state-specific content and collaborate with the enterprise social media team to achieve regional impact.
• Lead audience growth, awareness, and engagement initiatives.
• Create social content strategies aligned with the sports calendar.
• Collaborate with enterprise social and other departments to produce and execute content.
• Comply with process and governance using tools like Sprout Social for social media publishing and analytics.
• Measure success and report social media KPIs to the management team on a monthly basis.
• Cover events and activations as needed; travel may be required.
• Engage with customers across social media channels to provide accurate responses and address issues daily.
• Interact with the digital reputation team and stakeholders to escalate recurring issues or trends.
• Utilize Sprout Social for real-time responses on Facebook, Instagram, X, and other official networks, as well as manage app review responses.
• Provide outstanding service through excellent written communication with proper grammar and spelling.
• Maintain a positive attitude and flexibility to work with several departments and personalities across all levels.

Required Qualifications

• Bachelor's degree or equivalent work experience.
• 3+ years of experience in social media management, content creation, and social strategy.
• Extensive passion for and knowledge of sports and social media.
• An always-on mentality with availability to work nights and weekends in a constantly evolving sports environment.
• Gaming and customer support experience is a plus.
• Comfortable with creating and executing new content strategies.
• Willingness to travel as needed.
• Proven ability to work both independently and collaboratively in a team-based environment.
• Excellent written and verbal communication skills.
• Experience with Adobe Photoshop and Lightroom is a plus.
• Ability to produce social media content in video, graphic, and text formats.