SEO Specialist

Position Overview

Join the Blacksmith Team! Blacksmith Agency, a boutique digital agency based in Phoenix, AZ, specializes in custom website design and development for top clients such as Google and General Electric. We forge digital products and experiences rooted in user expectations and data. As an SEO Specialist, you will lead and execute organic search strategies for both client accounts and our own website, driving traffic growth, improving rankings, and transforming performance data into actionable strategies while collaborating with designers, developers, and strategists.

Key Responsibilities

• Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts.
• Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping.
• Collaborate with designers and developers during strategy and build phases to ensure clean SEO implementation.
• Create structured content strategies that support UX and conversion goals.
• Manage and improve local SEO for clients with physical locations.
• Track rankings, crawl health, Core Web Vitals, and conversions using tools such as Ahrefs, GA4, and Search Console.
• Present findings and recommendations clearly to clients with support from PMs.
• Run technical SEO audits using tools like Screaming Frog and SEMrush, summarizing prioritized action steps.
• Implement on-page SEO updates in CMS platforms including meta tags, headers, alt text, internal links, and schema markup.
• Conduct keyword research to identify primary and secondary targets for pages, blog content, and campaigns.
• Create SEO briefs and outlines to guide content creation.
• Review and optimize draft content for SEO, ensuring readability and performance.
• Collaborate with developers to ensure SEO-friendly website structures, crawlability, and redirects prior to launch.
• Set up and configure SEO tools for new websites, including Google Search Console and GA4.
• Generate clear monthly reports highlighting wins, identifying drops, and recommending next steps.
• Research backlink opportunities through competitor analysis, brand mentions, and digital PR partnerships.
• Stay updated on Google algorithm updates and adjust strategies accordingly.
• Attend client meetings as needed to discuss SEO performance in non-technical terms.
• Flag technical blockers or content gaps and coordinate with project managers for resolution.

Required Qualifications

• 10+ years of hands-on SEO experience, ideally within an agency environment handling multiple clients.
• Proven track record of delivering measurable SEO growth supported by first-party data such as traffic, leads, and rankings.
• Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console, including report setup and traffic analysis.
• Experience managing SEO across various industry websites with expertise in metadata, schema, redirects, and internal linking.
• Ability to conduct thorough keyword research and align SEO strategy with business goals.
• Skilled in collaborating with developers to resolve technical issues and optimize page speed.
• Excellent multitasking skills to juggle multiple client projects and meet deadlines.
• Strong communication skills to translate complex SEO insights into clear, actionable recommendations.

Preferred Qualifications

• Experience managing international SEO or multi-language sites.
• Understanding of conversion rate optimization (CRO) best practices.
• Familiarity with project management tools such as Jira, ClickUp, or Asana.

Benefits & Perks

• Competitive pay
• 100% remote work
• High visibility on projects with real impact
• Opportunity to shape SEO processes and best practices at an established digital agency
• A no-drama, results-focused team that values autonomy and execution
• Opportunity to work and grow at an award-winning digital agency