Marketing Manager, Partnerships & Enterprise Customer Marketing
VideaHealth3 months ago
Boston, MA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
VideaHealth is a cutting-edge AI-powered solution for dentistry developed by a team of seasoned leaders, engineers, AI scientists, and clinicians from MIT. Our platform, VideaAI, is already used by ~50,000 clinicians globally to provide better care and optimize revenue cycles. We are seeking a Marketing Manager, Partnerships & Enterprise Customer Marketing to join our growing marketing team. In this role, you will develop and execute strategic marketing programs that drive engagement, adoption, and revenue growth through joint partner and enterprise customer initiatives while collaborating cross-functionally with Sales, Partnerships, and Marketing.
Key Responsibilities
- Develop and execute joint marketing programs with strategic partners and enterprise customers – including social and digital campaigns, co-branded content, and events – to drive awareness, engagement, and pipeline growth.
- Collaborate closely with the Partnerships team to align on partner priorities, business objectives, and co-marketing plans, ensuring seamless execution and measurable impact.
- Create compelling sales and marketing collateral such as joint case studies, blog posts, videos, webinars, and one-pagers that communicate shared value propositions and success stories.
- Plan and manage events and activations – including partner webinars, tradeshows, and executive dinners – to strengthen relationships and generate qualified leads.
- Partner with Sales and Partnerships to build toolkits, demos, decks, and enablement materials that support adoption, upsell, and partner-aligned opportunities.
- Measure and analyze marketing performance to track engagement and pipeline contribution across both partner and enterprise programs, providing insights and recommendations for optimization.
- Collaborate with internal stakeholders – including Product Marketing, Demand Generation, Sales, Customer Success, and Partnerships – to ensure consistent messaging and execution across all initiatives.
- Serve as a connector and relationship builder, ensuring that partners and enterprise customers view VideaHealth as a trusted, collaborative, and innovative ally.
Required Qualifications
- 5+ years of B2B marketing experience, with a focus on partnership, customer, or field marketing – preferably in SaaS, healthtech, or dental technology.
- A relationship-driven communicator with strong interpersonal skills and the ability to collaborate effectively with both internal stakeholders and external partners.
- Proven success in creating and executing joint marketing campaigns and customer programs that deliver measurable business outcomes.
- Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
- Experience in developing sales and marketing collateral, co-branded content, and event programs from concept to execution.
- Commercially minded and data-driven – with a clear understanding of how marketing connects to revenue, adoption, and customer value.
- A creative problem-solver who thrives in a fast-paced, collaborative environment.
- Passion for improving healthcare outcomes through technology and storytelling.
Benefits & Perks
- Fast-paced and collaborative work culture that offers continuous learning and a variety of challenges.
- Competitive pay, equity, and benefits.
- An agile organization where seniority is coupled with mentorship and role modeling.
- Opportunity to build a vibrant partner community around transformative dental technologies and shape the future of oral health worldwide.
Required Skills
Digital Campaigns
Event Planning
Sales Enablement
B2B Marketing
Enterprise Customer Marketing
Analytics & Reporting
Co-branded Content
Partnership Marketing
Project Management