Brand Copywriter

Position Overview

Are you a talented wordsmith with a passion for branding? Do you have a knack for crafting compelling copy that captures the essence of a brand? If so, we want you to join our team as a Brand Copywriter at Capital One. As a leading financial institution, we are seeking a creative and strategic thinker who can help us tell our story and engage our customers through innovative and impactful messaging. If you have a strong portfolio, exceptional writing skills, and a deep understanding of branding, we encourage you to apply.

Responsibilities:

• Develop and maintain a deep understanding of the Capital One brand, its values, and its target audience.
• Collaborate with the marketing and branding teams to create and implement brand messaging strategies that effectively communicate the brand's story and values.
• Write and edit copy for a variety of marketing materials, including advertisements, social media posts, website content, and email campaigns.
• Conduct thorough research to ensure accuracy and relevance of messaging and to stay updated on industry trends and best practices.
• Work closely with designers and other team members to ensure messaging aligns with visual brand elements.
• Continuously review and update existing brand messaging to ensure consistency and relevance.
• Develop and maintain brand voice guidelines to be used across all communication channels.
• Review and provide feedback on content created by other team members to ensure it aligns with the brand voice and messaging.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
• Stay updated on competition and industry trends to provide insights and recommendations for enhancing the brand's messaging and positioning.

Capital One is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.