Senior Manager, Product Marketing
Virtual Vocations Inc8 months ago
Anaheim, CA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Senior Manager, Product Marketing & Customer Lifecycle.
Key Responsibilities
- Develop go-to-market strategies and campaigns for B2C and B2B initiatives
- Design and implement lifecycle marketing programs to enhance user engagement and retention
- Conduct market intelligence analysis to inform strategy and optimize marketing efforts
Required Qualifications
- 6-8+ years of experience in product marketing and/or lifecycle marketing
- Proven success in launching new products or building new categories
- Experience in the cybersecurity field or community platforms is preferred
- Strong analytical skills with a focus on data-driven decision-making
- Ability to lead collaboratively and manage ambiguity in a fast-paced environment
Required Skills
Go-to-market strategy
Data-driven decision-making
User engagement
Product launching
Market intelligence analysis
Category building
Collaborative leadership
Adaptability in fast-paced environments
Lifecycle marketing
Cybersecurity knowledge