Account Director, Public Relations & Social Media Marketing

Position Overview

af&co. is a full‑service integrated communications agency specializing in public relations, influencer relations, marketing, social media, and launch strategy for the hospitality industry. We are seeking an Account Director, Public Relations & Social Media Marketing to lead campaign strategy, mentor a growing team, and drive both client satisfaction and new business initiatives. This full‑time role offers a competitive Compensation: $105,000 - $115,000 and requires 8‑10 years of industry experience. While our team works 100% remotely, the position must be based in the San Francisco Bay Area.

Key Responsibilities

• Lead campaign strategy and planning for eight to twelve client accounts ensuring deliverables are creative and of the highest quality.
• Mentor, train, and directly manage 4‑5 team members, delegate responsibilities, and conduct performance reviews.
• Serve as the central point of communication and trusted advisor for clients while coordinating with leadership on agency management and operations.
• Drive new business development through consultative selling, proposal creation, and follow‑up on agency leads.
• Oversee public relations and social media initiatives including writing press materials, coordinating media events, and executing influencer marketing strategies.
• Manage project and financial operations, including timelines, budget discussions, and status reporting.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism or equivalent combination of education and experience.
• 8‑10 years of progressively responsible experience in public relations and social media marketing, either in‑house or in an agency setting.
• Proficiency in AP Style with extensive experience in writing, editing, and developing press materials.
• Demonstrated leadership with strong communication, mentoring, and team management skills.
• Deep relationships with top-tier food, beverage, travel, and lifestyle media outlets.
• Resident of the San Francisco Bay Area with a valid California Driver's license and the ability to drive to client and event locations.

Benefits & Perks

• Opportunity to work with a fantastic, tight team of communications and marketing professionals.
• Medical, dental and vision insurance
• Business development bonus
• Paid vacation with additional comp time
• Work remotely
• Partial reimbursement for cell phone and internet service
• 401K retirement plan and pre‑tax transit benefits
• Cell phone and internet stipend
• Team retreats and use of trade at client establishments
• The excitement of engaging with and experiencing top‑notch hospitality clients