Brand Manager

Position Overview

Welcome to Hershey, a leading global confectionery company with a rich history and a sweet future ahead. We are currently seeking a dynamic and results-driven individual to join our team as a Brand Manager. In this role, you will be responsible for developing and executing strategic brand plans to drive growth and increase brand awareness. To be successful in this position, you must possess a strong passion for our brand and have a deep understanding of consumer behavior and market trends. If you are a creative and innovative thinker with excellent communication and leadership skills, we would love to hear from you. Join us and be a part of shaping the future of one of the world's most beloved brands.

Key Responsibilities

• Develop and execute strategic brand plans to achieve company growth and increase brand awareness.
• Conduct thorough market analysis to identify trends and consumer behavior, and use insights to inform brand strategies.
• Create and implement marketing campaigns and initiatives that align with brand objectives.
• Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
• Monitor and analyze brand performance and make data-driven recommendations for improvement.
• Stay up-to-date with industry trends and competitor activities to identify potential opportunities or challenges for the brand.
• Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
• Manage brand budgets and ensure efficient allocation of resources to achieve desired results.
• Act as a brand ambassador and advocate, promoting the brand's values and mission both internally and externally.
• Provide leadership and guidance to junior team members and foster a collaborative and innovative work environment.
• Represent the brand at industry events and conferences to increase brand visibility and networking opportunities.
• Continuously seek out new and innovative ways to enhance the brand and engage with consumers.
• Uphold brand standards and ensure all marketing materials and communications are consistent with the brand's identity.
• Adhere to all company policies and procedures, and ensure all brand activities are in compliance with legal and ethical standards.
• Contribute to overall company growth and success by driving brand growth and profitability.

Hershey is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.