Marketing Analyst

Position Overview

Position: Marketing Analyst
Work Location: Hicksville, NY
Duration: 6+ Months
Direct Client: Immediate Interview

IRI is a strategic workforce solutions provider committed to integrity and excellence. With a legacy since 1996, the company has built enduring partnerships by matching top‐tier professionals with employer needs. In this role, you will leverage your marketing expertise to develop and execute innovative communication campaigns that drive customer engagement and satisfaction.

Key Responsibilities

• Develop promotion and communication campaigns targeting Long Island’s residential market.
• Create, develop and execute customer promotional campaigns to enhance satisfaction and drive participation in LI programs and services.
• Leverage market strategy, customer data, and research to formulate effective communication initiatives.
• Manage and maintain customer lists by querying internal databases (Micro-strategy, Data-Warehouse, Siebel) for targeted campaigns.
• Collaborate with vendors, internal teams (Customer Intelligence, Marketing Communications) and external partners to ensure campaign effectiveness and promotional fulfillment.
• Identify and capitalize on market research opportunities, industry trends, and best practices to optimize campaign performance.
• Develop strategies and tactical plans, including budget management, to achieve program goals.
• Attend conferences and workshops to remain updated on advances in utility marketing, social media, and digital outreach.

Required Qualifications

• BA/BS in Marketing or equivalent experience.
• 3-7 years of experience in market campaign development, campaign analysis, and list management.
• Proficiency in digital marketing and media, with strong computer skills in Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills with strong organizational and analytical abilities.
• Ability to work collaboratively, demonstrate initiative, and foster an inclusive work environment.
• Results oriented with keen attention to detail.

Preferred Qualifications

• Advanced degree (MBA) or other relevant advanced qualifications.
• Strong data and quantitative analytical skills.