Marketing Manager (Central - Center City Philadelphia, Marketing, P.R.& Communic

Position Overview

This Marketing Manager, Regional Business Partner role will lead the Marketing and Communications strategies for a designated regional geography within Jefferson Health's service area. The primary focus is to increase brand awareness, create localized consumer engagement, and drive growth on key metrics (e.g., patient visits, surgical volume). The candidate will work independently to support hospital leadership and collaborate with peers across Service Line Marketing, Media Relations, Internal Communications, and Social Media. Must be willing to spend some days onsite in a hospital environment.

Key Responsibilities

• Collaborate with regional senior management and Marketing and Communications staff to align priorities and strategic goals.
• Ensure senior leaders' marketing and communications goals are met and provide thought leadership to achieve growth.
• Identify opportunities for growth, visibility, brand recognition, and improvement in customer service.
• Lead a regional team—including communications, public relations, and social media—to develop both internal and external communication strategies.
• Proactively identify, evaluate, and pursue executive engagement opportunities that drive organizational strategy and increase system brand awareness.
• Act as the Regional Public Information Officer during media crises, collaborating with senior leadership and corporate PR to communicate approved messages.
• Support the development and execution of integrated marketing campaigns.
• Develop and implement effective internal communications strategies using various channels, including intranet, website, newsletters, and print collaterals.
• Monitor local press for relevant marketing, healthcare, and competitor information and propose effective responses.
• Lead, manage, and participate in planning and implementation of internal communication initiatives, customer service relations, and events such as health fairs and open houses.
• Create programs and speaking opportunities to promote the organization’s image in a positive, community-oriented manner.
• Serve on community boards and committees as needed, supporting the region’s mission and vision.
• Establish and maintain regular reporting to communicate the impact of marketing initiatives to internal stakeholders.

Required Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing/Communications, or a related field.
• Experience: At least 7 years of progressively responsible experience in strategic marketing and communications.
• Proven management skills with experience working with senior leaders and understanding healthcare market trends.

Preferred Qualifications

• Education: Master’s degree in Business Administration, Marketing, Health Administration or a related field is strongly preferred.