Advertising and Promotions Manager
Denver Art Museum24 days ago
Denver, CO, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Responsibilities
- Developing strategic, integrated marketing plans to promote the Museum’s offerings
- Recommending and managing budget allocations to create strategic, multi-channel advertising campaigns aligned with seasonal and institutional priorities
- Collaborating with Marketing and Communications colleagues to ensure membership communications, email marketing, social media, paid and organic search, content marketing, and other channels are integrated into campaign plans
- Managing day-to-day execution of advertising and promotional campaigns, including creative briefs, message development, media buying, and trafficking
- Monitoring campaign performance to optimize tactics as needed and ensure timely and accurate delivery of all assets
- Developing and maintaining positive working relationships with media sales representatives and vendors; identifying cost effective media opportunities and negotiating rates and placements with support of Associate Director, Marketing and Membership
- Developing and delivering comprehensive results reports for all marketing and advertising campaigns with a focus on ROI, audience engagement, and other key performance indicators
- Identifying, soliciting and managing promotional partnerships and media sponsorships with local and regional organizations to increase Museum visibility, including attending Marketing Advisory Committee Meetings at Visit Denver
Requirements
- 3-5 years of related professional experience in marketing, advertising or promotions
- Demonstrated success in planning and executing multi-channel marketing campaigns
- Strong project management skills with the ability to manage multiple deadlines
- Experience with media planning, analytics and reporting tools
- Excellent verbal and written communication skills
- Experience with budget management
- Able to balance multiple priorities and stay organized in a dynamic environment
Preferred
- Experience working with, and providing direction to, creative teams
- Familiarity with audience segmentation, digital marketing tools and CRM platforms
- Knowledge of the Denver cultural landscape
Benefits
- Free RTD EcoPass; free DAM Family Membership; 4 hours of personal time plus Colorado paid sick leave; Employee Assistance Program; Headspace subscription; 403(b) Retirement Plan with immediate eligibility to contribute; 3% non-elective contribution and 2% match program after one year and 1,000 hours
- Comprehensive medical/dental/vision plan for full-time and flex-time roles (extensible to domestic partner, spouse, and children)
- DAM 100% paid Life Insurance; Short/Long Term Disability
- Generous sick and vacation paid time off and one personal day
- Ten paid holidays
- Free Telehealth
- Two weeks Paid Parental Leave
Required Skills
Analytics and Reporting
Media Planning
Digital Marketing Tools
Project Management
Strategic Marketing Planning
Multi-channel Advertising Campaigns
Budget Management
CRM Platforms
Audience Segmentation
Verbal and Written Communication