Senior Product Marketing Manager, Digital Fan Engagement

Position Overview

Senior Product Marketing Manager, Digital Fan Engagement at Mortgage Matchup Center in Phoenix, AZ. Player 15 Group – the sports & entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League) and Mortgage Matchup Center – is redefining the industry standard. Headquartered in downtown Phoenix and engaging fans across the world, we are driven by possibility, innovation, and creating memorable moments for our fans and community. In this role, you will be responsible for digital engagement, strategic oversight of our mobile apps, PHX ID, streaming services Suns+ / Merc+, and building a loyalty/rewards program focused on monetizing fan engagement.

Key Responsibilities

• Lead strategy and execution for fan monetization campaigns tied to digital engagement, rewards programs, and loyalty initiatives.
• Own and optimize the mobile app roadmap by collaborating with our app developer to enhance rewards program integration, loyalty offers, subscription access, and in-app purchases.
• Manage relationships with app developers and 3P vendor integrations, creating roadmaps for feature enhancements and new functionality to align fan engagement.
• Develop a business plan for a Suns & Mercury rewards program leveraging the PHX ID system to drive fan acquisition, retention, and incremental revenue from various channels.
• Create go-to-market campaigns for the app that drive adoption, gamification, monetized fan experiences, and promotions tied to PHX ID functionality.
• Develop and execute subscription strategies for Suns+ / Merc+ to drive awareness, sign-ups, retention, and upsell through targeted campaigns with exclusive content and premium experiences.
• Collaborate cross-functionally with Brand Marketing, Creative, Content, Lifecycle Marketing, and Social teams to ensure cohesive digital engagement strategies.
• Work with Business Intelligence to segment fan audiences and deliver personalized offers, loyalty experiences, and subscription campaigns.
• Provide campaign insights focusing on revenue impact, program growth, PHX ID adoption, and Suns+ / Merc+ performance.
• Develop data-driven, full-funnel campaigns using testing, segmentation, creative, and content strategies to optimize conversions, rewards participation, retention, and subscription upgrades.
• Research and apply the latest trends in digital monetization, loyalty, subscriptions, and rewards platforms to enhance PHX ID and digital platform strategies.
• Collaborate on subscription-driven activations with the Product Marketing Manager, Digital Partner Engagement, including sponsor offers bundled with Suns+ / Merc+.

Required Qualifications

• Strong understanding of the digital landscape, including loyalty programs, rewards marketing, fan monetization, subscription strategy, analytics, and digital commerce.
• Experience in mobile app product marketing, app releases, product launches, and collaborating with app developers and integration partners.
• A curious, innovative, and entrepreneurial mindset focused on turning fan engagement into monetization opportunities across PHX ID, Rewards, and Suns+ / Merc+.
• Experience with CRM, data analytics, loyalty or rewards platforms, and subscription lifecycle management.
• 6+ years of experience working on/with mobile apps and associated technologies.
• Bachelor’s Degree and Relevant Platform Certifications.

Benefits & Perks

• Medical, Dental and Vision coverages
• Life and Disability options
• Vacation, sick and holiday leave programs
• Discounts at Fanatics Team Shop
• Tickets available for Phoenix Suns and Phoenix Mercury games