Executive Director Casino Marketing

Position Overview

The Executive Director of Casino Marketing is responsible for the strategic leadership, performance, and profitability of all casino marketing functions – including Player Development, the WOW Rewards Club, Call Center operations, Database Marketing, and all property-wide Special Events. This role ensures that all marketing efforts align with company objectives, strengthen guest loyalty, and drive incremental gaming and non-gaming revenue.

Key Responsibilities

• Develop and implement comprehensive casino marketing strategies designed to achieve financial and guest engagement goals.
• Lead, mentor, and develop Directors, Hosts, and Player Development teams to deliver exceptional service and sales performance.
• Oversee the strategic planning and execution of property events, promotions, and programs that enhance the brand and attract key player segments.
• Direct the Database Marketing function for timely, accurate segmentation, campaign execution, and performance analysis.
• Ensure all direct mail, email, and digital marketing communications align with player value and brand standards.
• Manage the WOW Rewards program to drive measurable guest loyalty and frequency.
• Collaborate with Finance and Analytics to develop forecasts, budgets, and performance reports, and implement improvement strategies.
• Authorize and manage player credit, comps, and reinvestment strategies based on data-driven decision making.
• Partner with Property Operations, Hotel, and Food & Beverage leadership to create cross-functional initiatives enhancing the guest experience.
• Maintain and continuously improve departmental SOPs while ensuring compliance with company policies and gaming regulations.
• Recruit, train, and retain top-performing marketing professionals, fostering a culture of innovation, accountability, and excellence.
• Drive profitability across all functional areas to meet or exceed departmental P&L goals.
• Uphold high standards of guest service, professionalism, and operational efficiency.

Required Qualifications

• Proven leadership and management skills with the ability to motivate teams to achieve high performance.
• Strong written and verbal communication skills, capable of presenting strategic initiatives and data insights to executive leadership.
• Strategic and analytical thinker with the ability to interpret data, identify trends, and make informed business decisions.
• Successful track record in developing and executing high-impact casino marketing campaigns and loyalty programs.
• Comprehensive understanding of player tracking systems, database segmentation, and reinvestment analysis.
• Proficient in developing marketing forecasts, budgets, and ROI analyses.
• Skilled in conflict resolution, employee coaching, and maintaining a professional work environment.
• Ability to meet tight deadlines and adapt to evolving business needs.
• Exceptional interpersonal and customer service skills with effective guest, executive, and team interaction.
• Must maintain a well-groomed, professional appearance and uphold company attendance standards.
• Experience supervising staff including selection, training, counseling, and discipline.

Preferred Qualifications

• Strong knowledge of the Las Vegas Strip and local gaming markets.
• Proven ability to integrate Database Marketing with Player Development and Loyalty Programs for measurable results.
• Experience managing multi-channel marketing campaigns including direct mail, digital, and CRM platforms.